Contact Information
3 World Trade Center 175 Greenwich StreetNew York NY 10007
Estados Unidos
Social:
Naomi Troni
Global Chief Marketing & Growth Officer
Telefone: 00(646) 522 9779
Basic Info
Fundada em: 2019
Holding: WPP (London, Reino Unido)
Prêmios: 122
Trabalho Criativo: 152
Fundada em: 2019
Holding: WPP (London, Reino Unido)
Prêmios: 122
Trabalho Criativo: 152
VML
3 World Trade Center 175 Greenwich StreetNew York NY 10007
Estados Unidos
Naomi Troni
Global Chief Marketing & Growth Officer
Telefone: 00(646) 522 9779
J. Walter Thompson London Wins WWF-UK Tiger Campaign
J. Walter Thompson London and World Wildlife Fund-UK have teamed up to launch one of the most ambitious tiger conservation campaigns yet.
A mother rests with her two-month-old in Bandhavgarh National Park, where—contrary to the global trend—managers have built up tiger numbers. (Steve Winter, National Geographic)
The WWF-UK tiger campaign, which is set to launch in November, is part of a larger global initiative to double the number of tigers in the wild by 2020. This is the most ambitious goal ever set for tiger conservation.
James Whitehead, Joint CEO at J. Walter Thompson London, told LBB: “We’re at a point where global tiger numbers are increasing for the first time in conservation history. But we still have a long way to go before their future is secure. We’re delighted to be able to work on such an ambitious project and help protect the future of this iconic species.”
The agency will be producing comprehensive TV, press, digital and direct mail campaigns aimed at raising funds and awareness.
Kerry Blackstock, Director of Public Fundraising at WWF-UK, praised J. Walter Thompson’s creative capabilities.
“We’re extremely excited about working with JWT on this vital campaign. Their strategy and creative work were just what we were looking for and the campaign fits perfectly into our overall brand positioning,” said Blackstock.
To learn more about the campaign, click here.