Insights: The Cutting Edge of Advertising tag: tv - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
por Mark Tungate on  6 February 2023
We all know that the Super Bowl is a showcase for some of the year’s most scrutinized advertising. But how did it get that way? And why is it still thriving? ler mais

on  4 February 2019
We don’t need to spin up brandifestos or prove we understand them with weirdness or coolness or manufactured relevance.  ler mais

on  6 December 2018
Andre Moreira​, Executive Creative Director at The&Partnership London, on the current state of TV advertising. ler mais

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