Insights: The Cutting Edge of Advertising tag: sustainability - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Making the world greener, one campaign at a time

por India Fizer on 22 April 2024

We have partnered with social good non-profit ACT Responsible this Earth Day to highlight campaigns that are working to make our world better through raising awareness and enacting action. ler mais

Greenhushing is Unsustainable: How the World’s Biggest Brands are Letting Billions go to Waste

on 27 February 2024

New research from the International Advertising Association (IAA), conducted by leading valuation firm Brand Finance indicates that the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress. ler mais

Green Campaigns for Earth Day 2023

por India Fizer on 21 April 2023

In celebration of Earth Day, we've rounded up top campaigns that raise awareness of the climate crisis and champions sustainable practices. ler mais

Unplug, Rest and Reset: Innovative Travel

por India Fizer on 15 August 2022

As pandemic restrictions are lifted, many airlines and tourism groups are revamping their marketing strategy to reflect new behavior to the way consumers are planning their trips and to inspire mindful travel. ler mais

Bringing Sustainability Home

por Mark Tungate on 1 December 2021

Most of us are aware by now that we should consume more responsibly. Some brands are showing us how. ler mais

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TBWA is on a mission to influence people's lives for the better

TBWA is on a mission to influence people's lives for the ...

By India Fizer

on Apr 25, 2024

Dana Arnett, VSA Partners:

Dana Arnett, VSA Partners: "At our best, the stories we c...

By India Fizer

on Apr 24, 2024

Concha Santiago, Ogilvy Madrid:

Concha Santiago, Ogilvy Madrid: "Advertising agencies nee...

By India Fizer

on Apr 23, 2024

Kimberlee Wells, Sustain by TBWA:

Kimberlee Wells, Sustain by TBWA: "Sustainability needs t...

By India Fizer

on Apr 22, 2024

Chase Media Solutions is the type of platform we wish exi...

By Carol Mason

on Apr 22, 2024

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Making the world greener, one campaign at a time

Making the world greener, one campaign at a time

By India Fizer

on Apr 22, 2024

For young talent, advertising still has the power of attraction

For young talent, advertising still has the power of attr...

By Mark Tungate

on Apr 19, 2024

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

Shilpa Sinha, McCann: “The industry is attractive because...

By Mark Tungate

on Apr 18, 2024

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

Mary Hargreaves, Lancaster University: “Our students feel...

By Mark Tungate

on Apr 17, 2024

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

Bas Korsten, VML: “The ability to make a real world impac...

By Mark Tungate

on Apr 16, 2024

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High 4-Wraps

Marca: Domino's

Agency: VCCP

Media: Televisão

Ano: 2024

528

Foodlosslla

Marca: Ajinomoto

Media: Televisão

Ano: 2024

294

Tail Orchestra

Marca: Pedigree

Agency: BBDO New York

Media: Viral

Ano: 2024

518

See more