Insights: The Cutting Edge of Advertising tag: super-bowl - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
por Mark Tungate on 12 February 2024
While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. ler mais

Mark Tungate
por Mark Tungate on  6 February 2023
We all know that the Super Bowl is a showcase for some of the year’s most scrutinized advertising. But how did it get that way? And why is it still thriving? ler mais

Mark Tungate
por Mark Tungate on  1 March 2022
There was plenty of digital innovation and inspiration to take away from last month’s big game, nicknamed the “Crypto Bowl”. ler mais

Mark Tungate
por Mark Tungate on  8 February 2021
The Super Bowl played out in the shadow of the pandemic. So which brands were the bravest when it came to delivering their Big Game spot in strange circumstances? ler mais

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