A Hitchhiker's Guide To The New Normal on 12 May 2020 Tips for businesses looking to plot a recovery from COVID-19. ler mais
The Meaning of "Value" in Extraordinary Times on 23 April 2020 We’ve mapped, tagged, quantified and explored what “value” means to different consumer groups across many industries in western culture today. ler mais
Talent's Impact On Culture, Works And Clients on 28 May 2019 When you put special emphasis on cultivating your most precious asset (talent), the work shines and the client stays put. ler mais
3 Steps To Harness Data As A Loyalty Driver on 10 April 2019 By: Megan Curley, VP, Consumer & Market Intelligence, RAPP San Francisco ler mais
Super Bowl Ads: Why They’re Still Relevant, But The Way Marketers Evaluate Them Isn’t on 7 February 2019 Exactly how high of a price do we place on the impact of Super Bowl advertising on our cultural fabric? ler mais