Insights: The Cutting Edge of Advertising tag: prediction

Insights: The Cutting Edge of Advertising tag: prediction - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Industry AI Predictions for 2024

por India Fizer on 19 December 2023

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. ler mais

What (possibly) lies ahead in 2023

por Philippe Paget on 5 January 2023

We pick intriguing and amusing nuggets from the industry predictions that surface at this time of year. ler mais

Leo Burnett Unveils 2017 Cannes Lions Predictions

on 15 June 2017

Top 25 Cannes contenders reflect new partnerships, increased collaboration driving the industry.. ler mais

The Prediction Business

por Mark Tungate on 25 January 2016

At the start of a new year, a few predictable things happen: gym memberships go up, sales of alcohol and unhealthy foods go down – and various experts start making predictions. Forecasting has b... ler mais