Insights: The Cutting Edge of Advertising tag: generation-z - Insights

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Mark Tungate
por Mark Tungate on 15 November 2023
Whether they’re referred to as “teens” or Generation Z, their world can seem opaque to brands, whose efforts to reach them sometimes fall wide of the mark. BETC Fullsix delved into Gen Z’s attitudes and media consumption. Here are ten points we found compelling. ler mais

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