Insights: The Cutting Edge of Advertising tag: customer-experience - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

India Fizer
por India Fizer on 23 November 2022
As the holidays are rapidly approaching, we take a look at the repositioning of retail marketing to zero in on more meaningful shopping experiences, reflecting a shift in the way consumers engage with brands and how they choose who to shop with. ler mais

Mark Tungate
por Mark Tungate on 13 December 2017
The Paris branch of “digital and data first” agency Fullsix recently unveiled a manifesto offering an alternative vision of CRM. Here are its conclusions in English for the first time. ler mais

Mark Tungate
por Mark Tungate on  7 June 2017
How far will brands go to insert themselves into consumers’ daily lives? ler mais

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