Insights: The Cutting Edge of Advertising tag: brands - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
por Mark Tungate on 11 October 2023
As a season, autumn has its fans, particularly if they get a kick out of Halloween. The annual fright fest is a favourite with brands, which is hardly surprising: in the US alone, last year consumers spent 3.1 billion dollars on candy during the Halloween period... ler mais

Bruno Gralpois
por Bruno Gralpois on  2 April 2018
If advertisers are from Mars and agencies from Venus, how can they get along? ler mais

on 22 February 2018
After more than a century and a completely transformed social culture, we are still using Freud's theories to understand human behavior. ler mais

Bruno Gralpois
por Bruno Gralpois on  9 February 2018
Valentine’s Day is near, a time for loved ones to celebrate the strength and beauty of their relationships. Although for many, it can be a sore reminder of failed relationships and painful break... ler mais

Bruno Gralpois
por Bruno Gralpois on  3 January 2018
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. ler mais

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