Insights: The Cutting Edge of Advertising tag: agencies-2 - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Super Bowl 2024: Funny, but seriously expensive

por Mark Tungate on 12 February 2024

While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. ler mais

AdForum Summit Observations & Trends

por Johanna McDowell on 5 June 2018

10 things that stood out at the recent AdForum Worldwide Summit in NYC, 23–27 April 2018, attended by just over 30 global pitch consultants. ler mais

The Breakup – A Confidential Letter

por Bruno Gralpois on 9 February 2018

Valentine’s Day is near, a time for loved ones to celebrate the strength and beauty of their relationships. Although for many, it can be a sore reminder of failed relationships and painful break... ler mais

2018 Advertiser/Agency Predictions

por Bruno Gralpois on 3 January 2018

What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. ler mais

Trust me (no, really!)

on 13 September 2017

Five realistic ways to earn trust in client/agency relationships ler mais

Who killed the timesheet?

on 31 August 2017

Five principles to make the most effective use of agency talent ler mais

If Only I Knew…

on 27 July 2017

How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance ler mais

Agency Mania Solutions' Industry Update: Volume 22

on 27 July 2017

A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from the past month. ler mais

THE FRENCH TOUCH

por Mark Tungate on 11 July 2017

Defining the ingredients that go into French advertising. ler mais

What do great CMOs have in common?

por Bruno Gralpois on 25 April 2017

Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. ler mais

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TBWA is on a mission to influence people's lives for the better

TBWA is on a mission to influence people's lives for the ...

By India Fizer

on Apr 25, 2024

Dana Arnett, VSA Partners:

Dana Arnett, VSA Partners: "At our best, the stories we c...

By India Fizer

on Apr 24, 2024

Concha Santiago, Ogilvy Madrid:

Concha Santiago, Ogilvy Madrid: "Advertising agencies nee...

By India Fizer

on Apr 23, 2024

Kimberlee Wells, Sustain by TBWA:

Kimberlee Wells, Sustain by TBWA: "Sustainability needs t...

By India Fizer

on Apr 22, 2024

Chase Media Solutions is the type of platform we wish exi...

By Carol Mason

on Apr 22, 2024

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Making the world greener, one campaign at a time

Making the world greener, one campaign at a time

By India Fizer

on Apr 22, 2024

For young talent, advertising still has the power of attraction

For young talent, advertising still has the power of attr...

By Mark Tungate

on Apr 19, 2024

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

Shilpa Sinha, McCann: “The industry is attractive because...

By Mark Tungate

on Apr 18, 2024

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

Mary Hargreaves, Lancaster University: “Our students feel...

By Mark Tungate

on Apr 17, 2024

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

Bas Korsten, VML: “The ability to make a real world impac...

By Mark Tungate

on Apr 16, 2024

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High 4-Wraps

Marca: Domino's

Agency: VCCP

Media: Televisão

Ano: 2024

540

Foodlosslla

Marca: Ajinomoto

Media: Televisão

Ano: 2024

298

Tail Orchestra

Marca: Pedigree

Agency: BBDO New York

Media: Viral

Ano: 2024

537

See more