Insights: The Cutting Edge of Advertising tag: advertising-2

Insights: The Cutting Edge of Advertising tag: advertising-2 - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

For young talent, advertising still has the power of attraction

por Mark Tungate on 19 April 2024

In partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Here are some key points from the interviews. ler mais

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

por Mark Tungate on 18 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In the last of our four articles, we hear from Shilpa Sinha, Chief Strategy Officer APAC, McCann Worldgroup Asia Pacific. ler mais

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

por Mark Tungate on 17 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. This time it's the turn of a teacher: Mary Hargreaves, Teaching Fellow, Advertising & Marketing degree (BA Hons), Lancaster University, UK. ler mais

The spooky appeal of Halloween

por Mark Tungate on 11 October 2023

As a season, autumn has its fans, particularly if they get a kick out of Halloween. The annual fright fest is a favourite with brands, which is hardly surprising: in the US alone, last year consumers spent 3.1 billion dollars on candy during the Halloween period... ler mais