We Deserve Better! por Bruno Gralpois on 20 March 2019 In the age of constant “mania,” advertisers and agencies simply deserve better ways to collaborate and successfully partner. ler mais
The Breakup – A Confidential Letter por Bruno Gralpois on 9 February 2018 Valentine’s Day is near, a time for loved ones to celebrate the strength and beauty of their relationships. Although for many, it can be a sore reminder of failed relationships and painful break... ler mais
2018 Advertiser/Agency Predictions por Bruno Gralpois on 3 January 2018 What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. ler mais
How to Drive Your Agency Crazy on 28 September 2017 Common mistakes advertisers make with their agencies and what to do about it. ler mais
Trust me (no, really!) on 13 September 2017 Five realistic ways to earn trust in client/agency relationships ler mais
Sick Of Being Sick por Bruno Gralpois on 24 August 2017 How Madison Avenue got the flu, and what brand advertisers should do about it. ler mais
Agency Mania Solutions' Industry Update: Volume 22 on 27 July 2017 A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from the past month. ler mais
Your agency fees are burning too fast. Now what? por Bruno Gralpois on 28 June 2017 How brand advertisers can make effective use of retainer fees without getting burned ler mais
Ready to Jump? How to Swim Through Highly Effective Agency QBRs Without Drowning por Bruno Gralpois on 31 May 2017 A step-by-step approach to conducting Agency Quarterly Business Reviews that strengthen the work and improve collaboration. ler mais
What do great CMOs have in common? por Bruno Gralpois on 25 April 2017 Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. ler mais