Anthony Robbins once said, “It’s not what we do once in a while that shapes our lives. It’s what we do consistently.” He couldn’t have been more right.
This piece of wisdom applies to brand building too. The success you’ll have as a brand will depend on how you define your brand and whether or not you communicate this with your customers in a consistent way. Think about it - have you ever heard of a successful brand that’s inconsistent in their communications or visual identity? Neither have I.
But why precisely is brand consistency so important and how do you set yourself up for success? In the infographic below you can read all about this and more.