Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

For young talent, advertising still has the power of attraction

por Mark Tungate on 19 April 2024

In partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Here are some key points from the interviews. ler mais

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

por Mark Tungate on 18 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In the last of our four articles, we hear from Shilpa Sinha, Chief Strategy Officer APAC, McCann Worldgroup Asia Pacific. ler mais

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

por Mark Tungate on 17 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. This time it's the turn of a teacher: Mary Hargreaves, Teaching Fellow, Advertising & Marketing degree (BA Hons), Lancaster University, UK. ler mais

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

por Mark Tungate on 16 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In this article we talk to Bas Korsten, Global Chief Creative Officer, Innovation and Co-Chief Creative Officer, EMEA, VML. ler mais

Bringing people back to books

por Mark Tungate on 16 April 2024

April 23 is World Book Day, so we decided to take another dive into campaigns promoting literacy and a love of books. ler mais

Antoinette Beatson, BETC: "We have a shared responsibility to make these kids great"

por Mark Tungate on 15 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Our first interviewee is Antoinette Beatson, Vice-President, Executive Creative Director, BETC, France. ler mais

Taylor Cook, Critical Mass: "We take an intersectional lens to everything we do."

on 25 March 2024

Critical Mass' Director of DE&I, Taylor Cook, delineates the agency's programs and policies for creating a fairer, more equitable workplace for women. ler mais

Decathlon's Olympic bid for impact

por Mark Tungate on 18 March 2024

With the Olympic Games coming to Paris this summer, the French sports retail chain is likely to benefit from the nation’s big moment. And it’s making the most of it, with a new mission statement and logo, as well as an ad campaign from AMV BBDO. ler mais

Tales of female empowerment

por Mark Tungate on 11 March 2024

March 8 was International Women’s Day. With France making abortion a constitutional right – a world first – only days before, we decided to focus on campaigns promoting gender equity and empowerment. ler mais

Empowering the Future: Investing in Women to Propel the Ad Industry Forward

on 8 March 2024

The theme for this International Women’s Day, “Invest in Women: Accelerate Progress,” greatly benefits the advertising industry – both men and women – and is key to nurturing the next generation of women by providing them with support, opportunities, and resources to thrive. ler mais

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