Christian Dior and the art of branding
An exhibition in Paris devoted to the legendary fashion designer touches on his marketing genius. We look at the elements that built his brand. ler mais
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Agency Mania Solutions' Industry Update: Volume 22
A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from the past month. ler mais
If Only I Knew…
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance
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Unbound London 2017
London's Unbound festival offered a glimpse of new startups, from sensory pods to subscription jewelry. ler mais
The End is Near: How Big Companies Win by Plotting Their Own Demise
In the real world, the big usually eat the small. The strong eat the weak. The fast outstrip the slow. But in startup culture, disruption and innovation are inextricably linked with smaller companies backed by private funding. ler mais
How Automotive Brands Can Win over the Always-On Consumer
With self-driving vehicles and ride-sharing apps, car marketers must adapt to an ever-changing, technological landscape. ler mais
The road to the right director
A director can make all the difference to your film – so how do you find the right one? As a source of ad talent, Adforum asked three agency production experts to take us through the process.
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Images of humanity: creative ideas from Arles
The annual photography festival in Arles, in the south of France, can be a valuable source of creative inspiration, as Mark Tungate discovers. ler mais
Creativity Builds Your Brands. Here’s How Technology Makes Them Stronger
Leo Burnett Chief Marketing Officer Katie Newman explains how new tools make marketing more relevant and impactful ler mais
THE FRENCH TOUCH
Defining the ingredients that go into French advertising. ler mais
