Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

on 20 June 2018
Ebiquity analysis reveals ~$45bn in global profit up for grabs for brands that optimize their advertising budgets.  ler mais

Bruno Gralpois
por Bruno Gralpois on 18 June 2018
How to detect the early signs of inefficiencies in client/agency relationships. And what to do about it...before it’s too late. ler mais

Johanna McDowell
por Johanna McDowell on  5 June 2018
10 things that stood out at the recent AdForum Worldwide Summit in NYC, 23–27 April 2018, attended by just over 30 global pitch consultants. ler mais

Hervé de Clerck
por Hervé de Clerck on 25 May 2018
We’ve heard a lot about Marcel, the Publicis Groupe’s technological revolution – but what exactly is it? We went along to the unveiling to find out. ler mais

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