Ebiquity Analysis
Ebiquity analysis reveals ~$45bn in global profit up for grabs for brands that optimize their advertising budgets. ler mais
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Why Cannes Lions is the Realest Event of the Year
How the industry can unite behind the impact of storytelling. ler mais
Reading the Early Signs of Trouble
How to detect the early signs of inefficiencies in client/agency relationships. And what to do about it...before it’s too late. ler mais
"Alexa, Should I Have a Voice Marketing AOR?"
How voice required new skills and agency competencies, and what brand advertisers are doing to take advantage of those. ler mais
AdForum Summit Observations & Trends
10 things that stood out at the recent AdForum Worldwide Summit in NYC, 23–27 April 2018, attended by just over 30 global pitch consultants. ler mais
Is the Grass Greener on the Other Side of the Fence?
Demystifying the reasons behind the Campbell’s switch to Publicis from BBDO and how to prevent the excessive wave of agency reviews. ler mais
Design Plus: The Enduring Brilliance of Neon
Sixty years after the death of its inventor, neon is back in fashion. Welcome to the magical world of “neon bending”. ler mais
What Cannes can learn from Cannes
Inspired by the “other” Cannes festival, for the film industry, we look at some innovative movie marketing. ler mais
The French connection platform
We’ve heard a lot about Marcel, the Publicis Groupe’s technological revolution – but what exactly is it? We went along to the unveiling to find out. ler mais
"Fearless Girl" Wins Best of Show at 2018 New York Festivals Advertising Awards
New York Festivals International Advertising Awards® competition celebrated the 2018 award-winners at the New York Show℠ gala. ler mais
