Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
por Mark Tungate on  4 October 2017
Think you know how to pitch? Think again. Paul Phillips of AAR reminds us that it’s all in the detail. ler mais

Mark Tungate
por Mark Tungate on  4 October 2017
For marketing to work these days, the personal touch is often required. ler mais

Mark Tungate
por Mark Tungate on 18 September 2017
Epica named McDonald's its Brand of the Year. In the Epica Book, we took a look at the winning work and put it in context. ler mais

Luis Paulo Gatti
por Luis Paulo Gatti on 18 September 2017
Luis Paulo Gatti, Associate Creative Director at Saatchi & Saatchi Dubai, shares his experience as a teacher at one of the most prestigious Brazilian schools for creativity and explains how he chooses new talent for his team. ler mais

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