Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Everybody Wins

on 13 August 2018

Colby Graff, GM, Strategy & Communications at Propac, on why 'everybody wins' promotions are fast becoming 'everybody earns' ler mais

Move Over, Millennials, Gen Z Are The New Influencers

on 13 August 2018

Millennials officially overtook Baby Boomers as the largest demographic in the United States, making them the “it” target market … for now. ler mais

Keep Up With The Changing Ways Consumers Shop For Groceries

on 13 August 2018

Shoppers are bombarded by an ever-growing assortment of brands and messages that causes confusion and anxiety. ler mais

Spending Habits Of Gen Z: They Like To Own Stuff

on 13 August 2018

Gen Z has a sense of pride in ownership. ler mais

Design Plus: Bohemia vs. Ikea

por Mark Tungate on 9 August 2018

From late style guru Christopher Gibbs to a reissued collection of Ikea furniture, design news is currently infused with a nostalgia for the Swinging Sixties. ler mais

From The ANDYs to Ogilvy: How Two Ad Students Danced into their Dream Job

on 7 August 2018

Two students submitted their ANDY entry form and realized their dream of becoming an award-winning creative team could actually come true. ler mais

Experience Matters: 3 Ideas For Hotel Brands

on 7 August 2018

Customer experience has become one of the most important factors in the travel industry. Hospitality marketers have predicted it will takeover price and product as the key brand differentiator by 2020. ler mais