TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns

1

Oreo - Oreocodes

Launching this issue of our 5 Cannes Contenders is Oreocodes from VML Commerce. A neat activation that invites consumers to scan bar codes on milk packages and redeem Oreos coupons, strengthening the love between Oreos and milk in a fun, interactive way!

TituloOreocodes
Agência
Campanha Oreocodes
Anunciante Mondelez
Marca Oreo

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
Global Chief Creative Officer M...el B...é Somente assinantes
Group Creative Director J...my R..z Somente assinantes
Group Creative Director S...io L..n N...a Somente assinantes
Group Creative Director O....do .a Somente assinantes
Director assistente criativo Se.....án C...as Somente assinantes
Director de arte E....an F..o Somente assinantes
Director de arte L...a A...la Somente assinantes
Director de arte N...tor Be....ea Somente assinantes
Director de arte J..n P...to Somente assinantes
Director de arte J..n I..a Somente assinantes
Project Manager T...as Me....io Somente assinantes
IT Director M....el ..y Somente assinantes
Motion Design L...s P....ta Somente assinantes
Concept Designer D...el B...ta Somente assinantes
Motion Design D...el B...ta Somente assinantes
Motion Design Jo....an B....var Somente assinantes
Concept Designer Jo....an B....var Somente assinantes
Director de contas Ch.....na R..n Somente assinantes
Redator N..a Mi.....ov Somente assinantes
Director de arte W....am N..�o Somente assinantes
Supervisor de arte An....ca G...is Somente assinantes
Chief Technology Officer I..n M...s Somente assinantes
Supervisor de conta K...y M...er Somente assinantes
Creative Coordinator D...d Co......sco Somente assinantes
Creative Coordinator P...ip N..h Somente assinantes
Director of Creative J...e A...ng Somente assinantes
2

Orange - Women's Football

With a brief to promote women's football in France, Marcel does clever things with tech to reveal just how skillful and exciting the women's game is!

TituloWomen's Football
Titulo (língua original)La compil' des bleues
Agência
Campanha Women's Football
Anunciante Orange
Marca Orange

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Filosofia (língua original)Somente assinantes
Tipo de Mídia Interatividade
Comprimento
Director de publicidade Q....in De.....le Somente assinantes
Director de publicidade O....ne Thom.........zures Somente assinantes
Director de publicidade A....el S...sa Somente assinantes
Director de publicidade Ca....ne Fo....at Somente assinantes
Director de publicidade Jea.......ppe Fr.....co Somente assinantes
Director de publicidade A....ne Ma....rd Somente assinantes
Director de publicidade La....tia L...on Somente assinantes
Director de publicidade M...l Sa.....et Somente assinantes
Director de publicidade A...is D....us Somente assinantes
Director de publicidade Is....le S...u Somente assinantes
Director de publicidade M...an Ch....nd Somente assinantes
President P....l  N....m  Somente assinantes
President C....es Geo.......cot Somente assinantes
Chief Creative Officer Y...i Gu......mov Somente assinantes
Director criativo X....r  .e Bo.....ger Somente assinantes
Redator A....in J....ot Somente assinantes
Director de arte V....nt T....ne Somente assinantes
Art Director Assistant ..m S...u Somente assinantes
Motion Designer J...en T....ez Somente assinantes
Social Media Creative M....eu B...a Somente assinantes
Associate Director Eri......illod Somente assinantes
Director de contas S...�ne R....dy Somente assinantes
Project Director ..a Ca.....lo Somente assinantes
Project Manager A....ne Za.....yer Somente assinantes
Planeador estratégico M....ux GRE......OUX Somente assinantes
Agency Pu....is C....il Somente assinantes
Director executivo criativo F....ce De.....rt Somente assinantes
Client Lead A..e D...é Somente assinantes
Produtora Pr.....ous Somente assinantes
Chefe de produção T....hé Ro.....rg Somente assinantes
Post Production Manager Fra......rvé M..c Somente assinantes
Post-production Producer Jo....an K...a Somente assinantes
Lead Flame Artist - VFX Supervisor N....as V...l Somente assinantes
VFX Artist Se.....en De....ur Somente assinantes
VFX Artist S....ak Tai......ong Somente assinantes
VFX Artist E...ia R....dy Somente assinantes
VFX Artist ..c No.....ger Somente assinantes
VFX Artist Gu.....me Ri....et Somente assinantes
VFX Artist L...s N...d Somente assinantes
VFX Artist Fra........avier C....ent Somente assinantes
VFX Artist P..l C...é Somente assinantes
VFX Artist ..�o A...r Somente assinantes
VFX Artist A...en V....er Somente assinantes
Editor in Chief M....�el B....la Somente assinantes
Photo Research ..s Ar....ns .u F..m Somente assinantes
Produtor V...�ry .u P...ux Somente assinantes
Produtor S....ne B....ti Somente assinantes
Lead Photo Researcher R...i ..n Somente assinantes
Photo Researcher P...ia Hos......our Somente assinantes
Produção de som Pr.....ous Somente assinantes
Produtor de som J..�l Te.....eau Somente assinantes
Sound Engineer O....er V...rt Somente assinantes
Chief Creative Officer G...tan .u P...ux Somente assinantes
3

Channel 4 - Channel 4 Idents 2023

This utterly absorbing, continuous motion film brings back Channel 4's iconic block logo, taking the viewer on a poetic and creative visual journey through news, content and community. Created to launch the UK broadcaster's new identity as a single-brand streaming service.

TituloChannel 4 Idents 2023
Agência
Campanha Channel 4 Idents 2023
Anunciante Channel 4
Marca Channel 4

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PostedOutubro 2023
Sector EmpresarialSomente assinantes
Tipo de Mídia Identidade corporativa
Comprimento
Som
Animação T..e B...d A..., L...on Somente assinantes
Director criativo M..e Sk....ic Somente assinantes
Director criativo D...el W...e Somente assinantes
Director criativo L...ey A...n Somente assinantes
Director criativo B...c Somente assinantes
Produtora ..t Pr....ce Somente assinantes
Produtora L..e S..g Somente assinantes
Realizador S...n Am.....eh Somente assinantes
Produtora O....al A..s Somente assinantes
Realizador M..e Ba....ck Somente assinantes
Realizador W..l D...n Somente assinantes
Realizador D...el E...ck Somente assinantes
Realizador J...s A...n Somente assinantes
Realizador V...ty ..y L..e Somente assinantes
Realizador M...a ..x Somente assinantes
Realizador L...s M....rt Somente assinantes
Realizador J....na O...i Somente assinantes
Realizador E....tt P...r Somente assinantes
Realizador ..e Ro....ix Somente assinantes
Realizador ..n T...n S...h Somente assinantes
Realizador D...el W...e Somente assinantes
Director de arte M....ew F...er Somente assinantes
Director de arte I...en G...t T...r Somente assinantes
Produtor da agência L...en H...en Somente assinantes
Produtor J...s ..y Somente assinantes
Director de fotografia D...el L...in Somente assinantes
Director de fotografia E....ne Mo.....au Somente assinantes
Editor F...d G...r Somente assinantes
Sound Engineer W..l C...n Somente assinantes
Casting K....el Co....ne Somente assinantes
Casting C...re Ca.....on Somente assinantes
Casting B....da No.....fe Somente assinantes
Director executivo criativo L...ey A...n Somente assinantes
Voice and words J..n J...ph H..t Somente assinantes
2D Supervisor S....en G...so Somente assinantes
2D Supervisor ..o W...on Somente assinantes
2D Supervisor M...el W....en Somente assinantes
VFX Producer C...s A...no Somente assinantes
CG Supervisor M..e Ba....ck Somente assinantes
CG Supervisor ..m O....ne Somente assinantes
CG Supervisor N..k S....ey Somente assinantes
2D Team M...lo P...z Somente assinantes
2D Team J...e C...ts Somente assinantes
2D Team O...ia O....eill Somente assinantes
2D Team L..y La....ce Somente assinantes
2D Team V....ia Sc......dre Somente assinantes
2D Team El....ra L....go Somente assinantes
2D Team B...ie V...la Somente assinantes
2D Team C...s F...er Somente assinantes
2D Team ..n C...ey Somente assinantes
2D Team ..m Ro....on Somente assinantes
CG Team ..n C...or Somente assinantes
CG Team N...l T...s Somente assinantes
CG Team B...an Wi....ms Somente assinantes
CG Team ..n B...d Somente assinantes
CG Team J...an C...s Somente assinantes
CG Team M...me P....rt Somente assinantes
CG Team ..e I...tt Somente assinantes
CG Team T....ra R....an Somente assinantes
CG Team Q....in Cor......rin Somente assinantes
CG Team S....en R..s Somente assinantes
Grade ..x Fe....on H..k Somente assinantes
Grade S...ne Gr.....ola Somente assinantes
Animação ..e L..e Somente assinantes
4

Poker Beer - Imagine With Petacos

We love this innovative activation from Poker Beer in Colombia, that helps small local shops create social spaces for the community. Creative through DDB Worldwide Colombia in collaboration with multicultural agency Buentipo Anchor.

TituloImagine With Petacos
Agência
Campanha Imagine with Petacos
Anunciante Bavaria Brewery
Marca Poker Beer
Data da primeira Transmissão/Publicação 2024 / 6
Sector Empresarial Cervejas, sidras
História Poker, the beer of friendship, is implementing an innovative initiative to support one big group of friends, shopkeepers, by transforming neighborhood stores into entertainment spaces. According to recent data, there are more than 500,000 neighborhood stores in Colombia. And when these stores create spaces for friends to gather, their sales can increase by up to 15%. But there's a problem: only 4% of shopkeepers have the necessary resources to acquire furniture that allows the creation of entertainment spaces in their stores. However, most of them have Poker beer PETACOS, which are essential for beer distribution in Colombia, since the primary consumption here is of returnable bottles. That's how "Imagine it with Petacos" was born, a modular design system that uses PETACOS to create functional furniture adaptable to any space. Shopkeepers are able to obtain additional pieces to build tables, foosball tables, bars, chairs, pool tables, and much more through BEES, ABInBev’s digital B2B platform, where they accumulate points and redeem them for more furniture.
Tipo de Mídia Televisão
Comprimento
President
Chief Creative Officer
Managing Diretor
Chief Creative Officer
Chief Executive Officer (CEO)
Supervisor de arte
Chief Strategy Officer
Chief Marketing Officer (CMO)
Marketing Director
Brand Manager
Director criativo
Director criativo
Supervisor de arte
Director criativo
Director de arte
Director de arte
Director de arte
Director de arte
Motion
Realizador
Chief Executive Officer (CEO)
Managing Diretor
Creative Vice President
Creative Vice President
Chief Experience Officer
Director de contas
Vice President (VP)
Project Manager
Partner Portfolio Management
Director criativo
Executivo de contas
Director de arte
Redator
Director de arte
Director de arte
Director de arte
Director de arte
Director de arte
Director de arte
Director de arte
Director de arte
Director de arte
Director de arte
Director de arte
Director de arte
Director de arte
Director de arte
Director de arte
Director de arte
Director de arte
Redator
Designer gráfico
Redator
Digital Design
Redator
Director de arte
Redator
Redator
Director de arte
Director assistente criativo
Director assistente criativo
Motion Graphic Designer
Redator
Director assistente criativo
Produtor executivo
Engenheiro de áudio
Produtor
Produtor executivo
5

Laut Gegen Nazis E.V. - Rights against the Right

Jung von Matt creates awareness of NGO Laut Gegen Nazis, whose mission is to fight the rise of extremism in Germany and across Europe. The NGO trademarked codes used by Nazis to circumvent existing laws that ban the use of explicit far-right terms.

TituloRights against the Right
Agência
Campanha Rights against the Right
Anunciante Laut Gegen Nazis E.V.
Marca Laut Gegen Nazis E.V.

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
ProblemaSomente assinantes
ResultadoSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Director executivo criativo ..n H....ck Somente assinantes
Director criativo S...n K....el Somente assinantes
Director criativo Ch.....an W...ky Somente assinantes
Director de arte C...na Ho....nn Somente assinantes
Project Manager K...a S...e Somente assinantes
Project Manager Cl....sa N...l Somente assinantes
Produtor da agência J...a C...er Somente assinantes
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