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Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : May 13, 2024

1

easyJet - All Aboard the Orange Plane

Airline easyJet celebrates the 2024 Eurovision Song Contest with a series of suitably euphoric, catchy in-flight, fan village and social media activations, in partnership with T&Pm and DEPT.

TituloAll Aboard the Orange Plane
Agência
Campanha All Aboard the Orange Plane
Anunciante easyJet
Marca easyJet
Data da primeira Transmissão/Publicação 2024 / 5
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História Airline easyJet has celebrated the 2024 Eurovision Song Contest with a series of suitably euphoric activations in flight, in the fan [AG1] village and across social channels in partnership with T&Pm and DEPT®. Following the announcement of the multi-year partnership deal as The Eurovision Song Contest’s Official Airline, the campaign “It’s Your Show, Get Out There” builds on easyJet’s “Get Out There” brand platform to lift travellers into the unbounded joy of travel and Eurovision. On bank holiday Monday, travellers from London Gatwick to Copenhagen had a trip to remember with a surprise Eurovision Song Contest in the sky hosted by none other than RuPaul Drag Race UK winner Tia Kofi. Three performers, all easyJet employees, battled it out on board to take home the ‘Sky High Talent Show’ trophy, with passengers on the flight, including members of OGAE - the largest Eurovision Song Contest fan network in the world, voting for their favourite performance at 35,000 feet.
Tipo de Mídia Social Media
Comprimento
Marketing Director
Brand Manager
Agency
Agency
Director criativo
Equipa criativa
Planning Director
Managing Diretor
Diretor dos Negócios
Senior Producer
Agency
Chefe de produção
Production Assistant
Lead Researcher
Director Marketing Services
Creative Lead
Content Director
Content Director
Content Director
Chief Executive Officer (CEO)
Global Executive Creative Director
Produtor
Editorial Direction
Equipa criativa
Diretor dos Negócios
Account Manager
Senior Producer
Estrategista
Design Director
Realizador
Director de fotografia
Gaffer
Wardrobe
Wardrobe
Hair
Hair
Runner
Offline Editing
Colorist
Efeitos especiais
Letrista
Produção musical
Engineering
2

VABYSMO - A Beautiful Sight

This Mother's Day, Grey Health pays tribute to mothers with this beautiful animated short film for eye care brand VABYSMO.

TituloA Beautiful Sight
Agência
Campanha A Beautiful Sight
Anunciante Genetech
Marca VABYSMO
Data da primeira Transmissão/Publicação 2024 / 5
Sector Empresarial Saúde e produtos farmacêuticos
História Our mothers help shape our vision for the world. So, when their vision is at risk due to wet age-related macular degeneration, the leading cause of vision loss among older adults in the US, how we care for them means everything. This Mother’s Day, to celebrate our mothers, and the doctors with the distinct responsibility of protecting their vision, Genentech is releasing a short, animated film titled “A Beautiful Sight,” created by Grey Health. The film’s strong narrative juxtaposes a mother’s vision loss with her son’s steps to become a retina specialist. Using the first-person POV the film showcases how our vision is cared for, literally and metaphorically. "A Beautiful Sight was conceived with a grand vision: to redefine the standards of craft and storytelling within the realm of branded pharmaceutical advertising. Traditionally dominated by predictable lifestyle imagery and functional communication approaches, our aim is to elevate the narrative, emotion and visual experience to new heights," shared Bruno Rebelo, Executive Creative Director at Grey Health.
Tipo de Mídia Viral
Comprimento
Global Chief Creative Officer
Talento
Group Creative Director
Director criativo
Director criativo
Director assistente criativo
Copy Supervisor
Managing Diretor
Estrategista
Senior Producer
Realizador
Realizador
Director de arte
Produtor executivo
Produtor
Concept Art
Concept Art
Animação
Animação
Motion
Director executivo criativo
Director assistente criativo
Supervisor de arte
Head of Account Management
Account Management
Account Management
Supervisor de conta
Supervisor de conta
Diretor de Estratégia
Director of Project Management
Lead Project Manager
Lead Project Manager
Business Operations
Produtor executivo
Music Producer
Produtor
Produtor de linha
CGI
CGI
Lead 3D Artist
Lead 3D Artist
Tech Pipeline Director
Storyboard
Concept Art
Concept Art
Concept Art
Concept Art
Lead Researcher
Consumer Director
3D Retoucher
3D Lead
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
Talento
Animation Director
Director executivo criativo
Animação
Director assistente criativo
Supervisor de arte
Animação
Animação
Head of Account Management
Efeitos especiais
Account Management
Compositing
Supervisor de conta
Music Producer
Supervisor de conta
Diretor de Estratégia
Music Producer
Director of Project Management
Music Producer
Lead Project Manager
Lead Project Manager
Video Editor
Business Operations
Produtor executivo
Produtor de linha
Tech Pipeline Director
Storyboard
Concept Art
Concept Art
Concept Art
Concept Art
Lead Researcher
Consumer Director
3D Lead
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
Talento
Animação
Animação
Animação
Efeitos especiais
Compositing
Music Producer
Music Producer
Video Editor
3

Tango - Warden

Hilarious new ad for the UK's Tango soft drink that sticks with the brand's long-running, winning 'Tango'd' payoff line. Creative through VCCP.

TituloWarden
Agência
Campanha Warden
Anunciante Britvic Soft Drinks Limited
Marca Tango
PostedMai 2024
Sector Empresarial Bebidas não alcoólicas
Tipo de Mídia Social Media
Comprimento
Production Girl & Bear
Director
4

Badoit - Bulles de Joie

One of two new films that unveil Badoit's new visual identity, repositioning the mineral water as elegant and refined.

TituloBulles de Joie
Agência
Campanha Bulles de Joie 2024
Anunciante Danone Eaux
Marca Badoit
Data da primeira Transmissão/Publicação 2024 / 5
Sector Empresarial Águas minerais, com e sem gás
Filosofia (língua original) BETC et Badoit dévoilent deux nouveaux films qui annoncent la nouvelle identité visuelle ainsi que le repositionnement de la marque, alliant raffinement et élégance.
 
Ils illustrent ce que l’on ressent lorsqu’on passe un bon moment avec ses proches, que ce soit lors d’un déjeuner en famille ou un apéritif entre amis. Un moment de convivialité et de légèreté où l’on oublie tout, sauf la joie d’être ensemble et le plaisir des fines bulles. Une jolie métaphore d’une bulle de joie qui illustre mieux que jamais la signature historique de la marque. 
 
À la réalisation, Anton Tammi, qui vient de l’univers du clip et du luxe (réalisateur de clips pour The Weeknd ainsi que de la publicité Saint Laurent avec Zoé Kravitz, entre autres), à l’aise dans l’art délicat du plan séquence. Son univers visuel et sonore amène un vent de fraîcheur et donne vie à l’esprit aérien de la marque. 
 
 
Les deux films seront diffusés à partir du 06/05 et seront déclinés en affichage, presse, DOOH ainsi qu’en digital.
Tipo de Mídia Televisão
Comprimento
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Vice President (VP)
Account Management
Account Management
Account Management
VP, Executive Creative Director
Director criativo
Redator
Director de arte
Director de arte
Creative Maker
Agency TV Producer
Produtora
Realizador
Produtor
Director of Production
Director de fotografia
Chief Decorator
Stylist
Pós produção
Editor
Colorist
Produção de som GUM
Compositor
5

LYNX - The Robbery

This second of two darkly humorous films for LYNX through MullenLowe tells the story of love born out of a robbery! Directed by Lionel Goldstein.

TituloThe Robbery
Agência
Campanha The Power of a Fragrance
Anunciante Unilever
Marca LYNX
Data da primeira Transmissão/Publicação 2024 / 5
Sector Empresarial Desodorizantes
História With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend* of dark humor seen on streaming channels such as Netflix and the like, featuring the LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection. Teaming up with the irreverent Lionel Goldstein, LYNX and LOLA Mullen-Lowe have taken humor to new heights to play with the power of fragrance. Goldstein's world is a blend of the absurd, the melancholic, and the comical, all while maintaining a sense of believability and relevance. Over the years, Goldstein has crafted a diverse portfolio of sharp and witty films, adding an extra layer of zest to the international advertising scene.
Tipo de Mídia Televisão
Comprimento
Agency
Realizador
Editor
Pós produção
Produtor executivo
Post Grading
Director de fotografia
Produtor da agência
Cenógrafo
Equipa criativa
Produtor
Account Manager
Director criativo
Casting
Agency
Director executivo criativo
Design/Graphics
Equipa criativa
Director criativo
Equipa criativa
Equipa criativa
Som
Produtora
Pós-produção
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