TOP5
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Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Feb 12, 2024

1

State Farm - Like a Good Neighbaaa

It's pretty hard to pick only 5 Super Bowl ads for this issue out of a crop of such amazing and memorable work! We put Arnie's action movie film for State Farm in top spot for bringing back our hero and sheer entertainment value. Go to www.adforum.com for our full Super Bowl 58 collection!

TituloLike a Good Neighbaaa
Agência
Campanha Super Bowl LVIII
Anunciante State Farm Insurance
Marca State Farm
Data da primeira Transmissão/Publicação 2024 / 2
Sector Empresarial Seguros
Tipo de Mídia Televisão
Comprimento
Actor/celebridade
2

Budweiser - Old School Delivery

We're loving the return of the Clydesdales to the Super Bowl. This heartwarming story of horses and dog saving the day hits the mark.

TituloOld School Delivery
Agência
Campanha Old School Delivery
Anunciante Anheuser-Busch InBev
Marca Budweiser
Data da primeira Transmissão/Publicação 2024 / 2
Sector Empresarial Cervejas, sidras
Filosofia Here's to doing it the old school way. As a classic American lager enjoyed at local bars, the go-to beer for cheering on sports teams and one of the most beloved Super Bowl advertisers, Budweiser is back in the Big Game with a spot that honours its legacy as a brand that always delivers in the moments that matter. The spot, entitled 'Old-School Delivery,' stars the iconic Budweiser Clydesdales in their 46th Super Bowl appearance, capturing a timeless message of resilience and determination that defines both the Budweiser brand and the American spirit. The spot showcases the brand’s history and commitment to always delivering - more than just beer - in the moments that matter. Throughout its 147-year history, Budweiser has shown up at iconic sporting events, served those bravely defending our country, and supported communities in times of disaster, always upholding its legacy in American culture and staying true to its mission of bringing people together over a beer.
Tipo de Mídia Televisão
Comprimento
VFX/Post Production
Music / Sound Design
Director de publicidade
Chief Creative Officer
Global Creative Officer
Group Creative Director
Director criativo
Director criativo
Director criativo
Director assistente criativo
Director assistente criativo
Chefe de produção
Produtor executivo da agência
Produtor executivo da agência
Business Affairs Manager
Manager
Assistant Producer
Group Account Director
Director de contas
Executivo de contas
Project Manager
Project Manager
Diretor de Estratégia
Diretor de Estratégia
Diretor de Estratégia
Produtora
Realizador
Founder
Founder
Managing Diretor
Produtor executivo
Chefe de produção
Produtor de linha
Production Supervisor
1st AD
Director de fotografia
Designer de produção
Costume
Make-Up Artist
Director executivo criativo
VFX Executive Producer
2D Lead
CG Lead
VFX Producer
Produtor
Shoot Supervisor
Empresa de produção
Editor
Assistant Editor
Assistant Editor
Chefe de produção
Editorial Company Executive Producer
Sound Designer
Sound Designer
Assistant Engineer
Head of Production, Sound
Música
Compositor
Executive Music Producer
Music Producer
Music Creative Director
Music Creative Director
3

Paramount+ - Paramount Mountain

Paramount+ builds on its Mountain of Entertainment positioning with Patrick Stewart, Miami Dolphins quarterback Tua Tagovailoa, Knuckles, Peppa the Pig, Drew Barrymore and Thomas Patrick Lennon in this hilarious quest to reach the top!

TituloParamount Mountain
Agência
Campanha Paramount Mountain
Anunciante Paramount
Marca Paramount+
Data da primeira Transmissão/Publicação 2024 / 2
Sector Empresarial Meios de comunicação, publicidade, edição e produção
Tipo de Mídia Televisão
Comprimento
Produtora
Actor/celebridade
Realizador
Actor/celebridade
Band
Actor/celebridade
Actor/celebridade
4

Oreo - Twist On It

Oreos are responsible for some of the most momentous decisions in history (incl. The Kardashians' TV show ..) in this epic ad through The Martin Agency!

TituloTwist On It
Agência
Campanha Super Bowl 2024
Anunciante Mondelez International
Marca Oreo
PostedFevereiro 2024
Sector Empresarial Biscoitos, pão, bolachas
Tipo de Mídia Televisão
Comprimento
Produtora
Realizador
Director de fotografia
Pós-produção
Editor
Editor
Empresa de design sonoro
Sound Designer
Chief Creative Officer
Director executivo criativo
Director criativo
Redator
Director de arte
Director de contas
Director de contas
5

Hellmann's - Mayo Cat
VML

Kate McKinnon stars in Hellman's may-ow ad as her cat rises to fame and fortune. Go to www.adforum.com for our full round-up of Super Bowl 58 ads!

TituloMayo Cat
Agência
Campanha Mayo Cat
Anunciante Hellmann's
Marca Hellmann's
PostedFevereiro 2024
Sector Empresarial Maionese, ketchup, mostardas
Tipo de Mídia Televisão
Comprimento
Produtora
Agency
Audio Post Production
Global Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Group Creative Director
Director criativo
Director criativo
Director criativo
Realizador
Realizador
Realizador
Empresa de produção
Editor
Editor
Actor/celebridade
Auditivo
Produtor
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