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1
PENNY - The Kids
PENNY continues is brand alignment with social responsibility. This excellent new film via agency Serviceplan draws attention to kids' voices and how adults should be hearing what they are saying.
| Titulo | The Kids |
| Agência | Serviceplan Campaign |
| Campanha | The Kids |
| Anunciante | PENNY |
| Marca | PENNY |
| Data da primeira Transmissão/Publicação | 2023 / 11 |
| Sector Empresarial | Grandes armazéns, supermercados |
| Legenda | Children and teenagers do have a voice. |
| Filosofia | To achieve this, PENNY reached out to children and young individuals from the clubs that the discount store has been supporting since 2015 through the "Förderpenny" initiative, asking them about their hopes for the future. Over 100 youth clubs and social initiatives from across Germany participated. PENNY customers can contribute to the "Förderpenny" initiative, supporting young people by rounding up their total at the checkout or by donating the refund they receive from recycling their plastic bottles at the store. |
| Problema | Climate change, inflation, war, societal division, and inequality – how we deal with these pressing issues influences the future of our society. However, those most impacted by these future outcomes - our children - are usually not asked for their opinions or wishes. PENNY’s new campaign ‘The Kids’ sets out to make their voices heard. Through its annual social awareness campaigns, PENNY is committed to amplifying the voices of those who are frequently overlooked. Following the 2022 Cannes Lions Film Craft Grand Prix-winning ‘The Wish’, and highly acclaimed "The Rift", PENNY is championing the needs and desires of children and young people through this year's initiative: "The Kids." |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director de publicidade | Thomas Raupach |
| Director de publicidade | Friederike Pater |
| Creative Managing Partner | Christoph Everke |
| Contribuição da agência | Alessia Coschignano |
| Contribuição da agência | Sebastian Bialon |
| Contribuição da agência | Aisha Blackwell |
| Contribuição da agência | Matthäus Frost |
| Contribuição da agência | Pauline Sawatzki |
| Contribuição da agência | Elvira Breit |
| Contribuição da agência | Wiebke Müller |
| Contribuição da agência | Alessia Scheffler |
| Produtora | Akkurat Studios |
| Realizador | Gregory Ohrel |
| Música | Matthias Bauss |
| Música | Florian Lakenmacher |
2
Nike - More Than Warmth
Fresh, stylish new work from W+K Shanghai for Nike's winter outerwear.
| Titulo | More Than Warmth |
| Agência | Wieden + Kennedy |
| Campanha | More Than Warmth |
| Anunciante | Nike |
| Marca | Nike |
| Data da primeira Transmissão/Publicação | 2023 / 11 |
| Sector Empresarial | Roupa Desportiva |
| Tipo de Mídia | Cinema |
| Comprimento | |
| Produtora | Hamlet China |
| Managing Partner / Executive Producer | Yimeng Zhang |
| Realizador | Henry Scholfield |
| Director assistente criativo | Ruby Li |
| Director criativo | Zhong How |
| Produtora | Hamlet |
| VFX/Post Production | Wicked Pixels |
| Music / Sound Design | Mr. Pape |
3
Telstra - Hello Christmas
Just when you thought the Brits were the best at Christmas ads, along comes this wonderful film from Australian telco, Telstra, via The Monkeys!
| Titulo | Hello Christmas |
| Agência | The Monkeys |
| Campanha | Hello Christmas |
| Anunciante | Telstra Corporation |
| Marca | Telstra |
| Data da primeira Transmissão/Publicação | 2023 / 11 |
| Sector Empresarial | Serviços de telecomunicações |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Trilha sonora | Oh Christmas |
| Chief Marketing Officer (CMO) | Brent Smart |
| Chief Executive Officer (CEO) | Mark Green |
| Managing Diretor | Matt Michael |
| Chief Creative Officer | Ant Keogh |
| Chefe de produção | Romanca Mundrea |
| Produtora | Exit Films |
| Realizador | Glendyn Ivin |
| Produtor executivo | Leah Churchill-Brown |
| Produtor | Alice Grant |
| Director de fotografia | Germaine McMicking |
| Empresa de produção | The Editors |
| Produtor | Charlotte Griffiths |
| Editor | Shannon Michaelas |
| Pós-produção | ALT VFX |
| Efeitos especiais | Dave Edwards |
| Produtor | Martina Kersten |
4
WWF Italia - #WeAreThePanda
Beautifully-shot video and accompanying print campaign for WWF in Italy with an urgent call to action. Stop the extinction of the next endangered species: Humans.
| Titulo | #WeAreThePanda |
| Brief | The campaign aims to raise awareness and inform people about the importance of protecting the ecosystem to save the new endangered species: humans. For this reason, the focus of the communication is no longer animals, but a heedless and self-satisfied human race that, with a smile on its lips, destroys the nature on which its very survival depends. Finally, the line, which quotes the iconic language of memes, provocatively underlines the absurdity of these behaviours. All campaign activities are gathered under the hashtag #WeAreThePanda which, thanks to a provocative role reversal, capitalises on the iconic power of the WWF symbol to raise awareness of the new endangered species, ours. The campaign communicates the goals of WWF's 2023-25 agenda and creates awareness about issues that, according to the World Economic Forum's Global Risk Report, represent the fastest-accelerating risk factors for humanity in the next 10 years. |
| Agência | Accenture Interactive |
| Campanha | #WeAreThePanda |
| Anunciante | WWF |
| Marca | WWF Italia |
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| Posted | Novembro 2023 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Televisão e Cinema |
| Chief Creative Officer | D...de Bo....ci Somente assinantes |
| Director executivo criativo | Al.....dro C....to Somente assinantes |
| Director executivo criativo | M...eo Gr....se Somente assinantes |
| Fotografia / Illustration | S....no Ro....li Somente assinantes |
| Produtor | Ri....do Bi......sso Somente assinantes |
| Chief Strategy Officer | An....no Og.....nti Somente assinantes |
| Brand Strategy Manager | S..a Ma.....to Somente assinantes |
| Song | M...o C....ti Somente assinantes |
| Redator | Fr.....ca P....co Somente assinantes |
| Director de arte | Fr.....ca Bu....ni Somente assinantes |
| Chefe de produção | Al.....dro B...io Somente assinantes |
| Produtor | Ca....na La.....tti Somente assinantes |
| Design Director | Ve....ca Sa....et Somente assinantes |
| Design Lead | I...ia M....no Somente assinantes |
| Visual Design | G....mo ..i Somente assinantes |
| Digital Marketing | M...a Ci....io Somente assinantes |
| Pós produção | B..2 S...io Somente assinantes |
5
QuickBooks - For the Hero behind the Heroes
Warrior Queen Boudica creates some seriously helpful tax efficiencies through Quickbooks accounting software. Creative through FCB in London.
| Titulo | For the Hero behind the Heroes |
| Agência | FCB London |
| Campanha | For the Hero behind the Heroes |
| Anunciante | Intuit Inc. |
| Marca | QuickBooks |
| Data da primeira Transmissão/Publicação | 2023 / 11 |
| Sector Empresarial | ISP comercial, serviços e engenharia informática |
| História | ‘For the Hero behind the Heroes’ shows warrior Queen Boudica talking to her accountant about sharpening her acquisitions strategy, the Three Bears getting their payroll just right, Hercules strengthening his personal training business, and Sleeping Beauty relaxing during tax season. |
| Filosofia | Accounting professionals are often overlooked or underappreciated. Intuit QuickBooks and FCB London want to change that with their new campaign, ‘For the Hero behind the Heroes’, and bring the UK’s number crunchers into the spotlight. The new campaign quite literally heroes accountants across the UK, showing that every client – even the historical, mythical and fairy tale ones – owes a lot to their heroic accountants. Using these unexpected characters, the ads will show UK accountants all the ways in which QuickBooks for Accountants technology can help them work more efficiently. And what better day to launch the campaign than the 10th November, which as we all know is International Accounting Day? This celebrates the day in 1494 when Luca Paciolo, the “Father of Accounting” published his foundation for modern accounting and bookkeeping, Summa de arithmetica, geometria, proportioni et proportionalita (everything about arithmetic, geometry and proportion). ‘For the Hero behind the Heroes’ is directed by award-winning female director Tiny Bullet, and showcases how QuickBooks for Accountants is the perfect tool for small firm accountants, through innovative new products like Pro Tax, Practice Manager and Bureau Payroll, which help them help their clients and grow their practices. The campaign will run across YouTube, OOH, Print, Social, Digital, Radio and Events from the 10th November to the end of Q4 2023. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Empresa de produção | Final Cut |
| Chief Creative Officer | Owen Lee |
| Director criativo | Jessica Giles |
| Director criativo | Austin Hamilton |
| Equipa criativa | Ben Usher |
| Equipa criativa | Rob Farren |
| Director de arte | Rob Farren |
| Director de arte | Jessica Giles |
| Redator | Ben Usher |
| Redator | Austin Hamilton |
| Diretor dos Negócios | Erika Abd-Allah |
| Diretor dos Negócios | Kirsten Barnes |
| Account Manager | Bizzie Martin |
| Estrategista | Anna Green |
| Produtor da agência | Carrie Moores |
| Produtor da agência | Nikki Chapman |
| Produtor da agência | Dawn Moretti |
| Designer | Becci Salmon |
| Designer | Jack Walker |
| Designer | William Little |
| Designer | Tessa Bridge |
| Designer | Dante Attuoni |
| Produtora | FLIPT |
| Realizador | Tiny Bullet |
| Produtor | Philippa Thomas |
| Produtor | Adam Saward |
| Director de fotografia | Chris Sabogal |
| Still photographer | Gary Salter |
| Editor | Sam Bould |
| Director de publicidade | Michael Benjamin |
| Director de publicidade | Martin Dyhouse |
| Director de publicidade | Sara Zaibag |
| Director de publicidade | Louise Gaffney |
| Director de publicidade | Bee Nortje |
| Pós produção | Unit |
| Music / Sound Design | Unit |
ANDY AWARDS' PICK
+1
Boonthavorn - Live Our Way
The ANDY Awards pick this week is Thai home improvement retailer, Boonthavorn, with an innovative approach to updating the generations-old family home. Creative through Wunderman Thompson.
| Titulo | Live Our Way |
| Agência | Wunderman Thompson |
| Campanha | Live Our Way |
| Anunciante | Boonthavorn |
| Marca | Boonthavorn |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Viral |
| Comprimento | |
| Chief Creative Officer | P..k Wa.....ri Somente assinantes |
| Chefe de grupo criativo | Wi.....ana Do.....ng Somente assinantes |
| Managing Partner | Su.....pa Tr......ong Somente assinantes |
| Diretor dos Negócios | Nu.....ong Wa.....vit Somente assinantes |
| Group Account Director | K....it K....ee Somente assinantes |
| Director de contas | K....ee Ch.....jit Somente assinantes |
| Chefe de produção | J...j Me.....it Somente assinantes |
| Produtor | Ji....rn Ch.....ach Somente assinantes |
| Director of Operations | Se.....ip Se......dha Somente assinantes |
| Digital Project Manager | P....ra Ta.....ap Somente assinantes |
| Produtora | Te....ol S...ta Somente assinantes |
| Director de arte | Ph.....as Jong........anan Somente assinantes |
| Redator | Te....ol Th......rus Somente assinantes |
| Managing Diretor | T...n Tu......eon Somente assinantes |
| Realizador | Te....ol S...ta Somente assinantes |
| Assistant Director | Ki.....un Jo......wut Somente assinantes |
| Produtor | C....pa Plo......ung Somente assinantes |
| Assistant Producer | W....an La.....rom Somente assinantes |
| Cinematografia | Ch.....wut Cho......sak Somente assinantes |
| Gaffer | Ph.....ep Ph.....ng Somente assinantes |
| Som | A....rp Su.....hon Somente assinantes |
| Director de arte | Po....ai Ch.....oon Somente assinantes |
| Prop Master | S....ak Ma....um Somente assinantes |
| Casting | Na.....ra M....ne Somente assinantes |
| Guarda-roupa/estilista | Mo....ip N...ng Somente assinantes |
| Location | J....at San......hai Somente assinantes |
| Editor | S....ut Kaw........wong Somente assinantes |
| Telecine | Nu....ha Khaj........akul Somente assinantes |
| VTR | PO.....E4 Somente assinantes |
| Som | S...d S...e Somente assinantes |
| Retouching Manager | M....ge Somente assinantes |
