TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Sep 18, 2023

1

Uber Eats - Get Almost Almost Anything feat. Tom Felton

Uber Eats in Australia enlists Tom Felton to promote their breadth of service with magical, but unfortunate, consequences! Creative through Special Group.

TituloGet Almost Almost Anything feat. Tom Felton
Agência
Campanha Get Almost Almost Anything
Anunciante Uber Eats
Marca Uber Eats
Data da primeira Transmissão/Publicação
Sector Empresarial Outros serviços online
Tipo de Mídia Televisão
Comprimento
Produtora
Actor/celebridade
Realizador
Director de publicidade
Director criativo
Director criativo
Director criativo
Empresa de produção
Editor
2

Kia EV6 GT - Tilt-Proof Challenge

Innocean Berlin puts four gamers through a high-speed driving challenge to test Kia's road handling prowess, leaning into the gaming term 'tilt-proof'!

TituloTilt-Proof Challenge
Agência
Campanha Tilt-Proof Challenge
Anunciante Kia Motors
Marca Kia EV6 GT
Data da primeira Transmissão/Publicação
Sector Empresarial Automóveis
Tipo de Mídia Televisão
Comprimento
Chief Creative Officer
Director executivo criativo
Director criativo
Director criativo
Diretor dos Negócios
Chefe de produção
Director de arte
Director de arte
Redator
Director de arte
Director de fotografia
Produtor
Production Assistant
Chief Operating Officer (COO)
Redator
Account Manager
Account Manager
Diretor de Estratégia
Planeador estratégico
Assistant Director
Social Media Director
Som
Offline Editing
Offline Editing
Offline Editing
Technology Development
3

Fiverr - Power of Humanity

Freelancer marketplace Fiverr launches a new campaign that celebrates human skill and recognizes AI as a powerful additive. Creative from Fiverr's in-house team.

TituloPower of Humanity
Agência
Campanha Power of Humanity
Anunciante Fiverr
Marca Fiverr
Data da primeira Transmissão/Publicação
Sector Empresarial Páginas de internet (excepto ISPs)
História Fiverr, the company that is revolutionizing how the world works together, today announced its new brand campaign, “Power of Humanity.” As the world of work quickly evolves with the rise of AI technology, this campaign recognizes and celebrates the essential role humans (still) play. The new hero ad and OOH placements convey the message that while AI is a powerful tool, it still requires a human touch to make truly inspired work. The “Power of Humanity” brand campaign includes a 60-second hero ad and OOH elements both developed by Fiverr’s in-house creative team. With the goal of taking a more optimistic approach to AI and highlighting its potential, Fiverr developed the creative to showcase that AI is not something to fear, but instead embraced and used to elevate work to the next level. This is also supported by recent research. A survey of 500 businesses across the U.S. conducted by IPSOS for Fiverr found that 90% reported using or are planning to use freelancers to complete or complement projects conducted using Generative AI (59% versus 31%). This data shows businesses are mainly optimistic about AI, but still believe human talent should be integrated throughout the process.
Tipo de Mídia Televisão
Comprimento
4

Progressive Insurance - Game Plans

Progressive returns to its "Replay" campaign in this humorous new execution. Creative from AOR, Arnold Worldwide.

TituloGame Plans
Agência
Campanha Game Plans
Anunciante Progressive Insurance
Marca Progressive Insurance
Data da primeira Transmissão/Publicação
Sector Empresarial Seguros
História Just in time for football season comes the return of Progressive’s NFL campaign, Replay. This second run of the Replay campaign reminds viewers that this NFL season there will be plenty of on-field disputes, but one play no one will challenge is saving money off the field when you bundle home and auto with Progressive. “Game Plans,” the first :30 spot to launch, highlights an awkward moment between two neighbors waiting for their kids' bus. In this spot, a young daughter throws the challenge flag to show what really happened in a conversation of her mother’s true feelings about attending the neighbor’s house to watch the game.
Tipo de Mídia Televisão
Comprimento
5

Visa - Lifelong Buffalo Bills Fan

Visa plays into a man's dedication to the Buffalo Bills, as the team is present at pivotal moments in his life!

TituloLifelong Buffalo Bills Fan
Agência
Campanha Lifelong Buffalo Bills Fan
Anunciante Visa
Marca Visa
Data da primeira Transmissão/Publicação
Sector Empresarial Cartões de crédito
Tipo de Mídia Televisão
Comprimento
Empresa de produção
VFX Company
Global Chief Creative Officer
Chief Creative Officer
Director criativo
Director criativo
Director de arte
Redator
Chefe de produção
Produtor executivo da agência
Senior Agency Producer
Design Director
Senior Design Producer
Motion Lead
Motion Lead
Motion Designer
Motion Designer
Group Strategy Director
Diretor de Estratégia
Estrategista
Produtora
Realizador
Produtor executivo
Director of Production
Produtor de linha
DP
Production Designer / Art Director
1st AD
Editor
Assistant Editor
Assistant Editor
Managing Diretor
Editorial Company Executive Producer
Chefe de produção
Editorial Producer
VFX Managing Director
VFX Executive Producer
VFX Executive Creative Director
Flame Artist
Head of Design
VFX Assistant
VFX Producer
Production Coordinator
Color Grade Company
Senior Colorist
Color Assist
Color Producer
Música
Executive Music Producer
Music Creative Director
Music Creative Director
Compositor
Empresa de design sonoro
Sound Designer
Executive Sound Producer
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