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The best in public interest and CSR communications globally
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The best in public interest and CSR communications globally : Aug 11, 2022

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1

Amnesty International - The Land of the Unfree
Anorak Oslo

Denouncing the banning of abortion rights in the USA.

TituloThe Land of the Unfree
Titulo (língua original)Roe v. Wade
BriefBRIEFTo Amnesty International, abortion rights is human rights. In the case that «Roe v. Wade» would be overturned, Amnesty wanted to have a response ready. Our job was to find an idea that could mobilize people and put international pressure on U.S. state governors who still has the power to stop abortion bans.SOLUTIONA 90 second online film portraying four different women facing the consequences of stricter abortion laws – to the sound of a new version of «The Star-Spangled Banner», without the word free.A central part of the campaign was timing. Not knowing when or if «Roe v. Wade» would fall, our goal was still to have a response ready if the unthinkable happened. On the day it did, we were able to launch one hour after the news broke, and within hours Amnesty was trending on TikTok and spreading across the world.
Agência
Campanha The Land of the Unfree
Anunciante Amnesty International
Marca Amnesty International

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Equipa criativa L..s H...he Somente assinantes
Equipa criativa P...r P...r Somente assinantes
Equipa criativa S...n Si....en Somente assinantes
Client Director J...e Es.....en Somente assinantes
Project Manager C....la ..n B...ke Somente assinantes
Brand Activation K....ia L..h Somente assinantes
Designer C....ne K....an Somente assinantes
Motion E...nd ..l Sa....ug Somente assinantes
Motion N...kvi Tho.......son Somente assinantes
Produtora B..F Somente assinantes
Realizador Ni....na K...p Somente assinantes
Assistant Director / Senior Art Director V....na Fi....oa Somente assinantes
Produtor executivo A...a D...do Somente assinantes
Produtor F...i K...l Somente assinantes
Director de fotografia A....as Jo......sen Somente assinantes
Cenógrafo An....ca N...n Somente assinantes
Guarda-roupa/estilista Li.....te Br.....�ng Somente assinantes
MUA D....la Er....on Somente assinantes
MUA An.....ue Ka....on Somente assinantes
Editor E..a B....an Somente assinantes
Colorist J...im Ri....ds Somente assinantes
Empresa de design sonoro Po....il S...d Somente assinantes
Online Artist J...im An.....son Somente assinantes
Director de publicidade C....la Ko....ud Somente assinantes
Director de publicidade Kr....ne D...ik ..o Somente assinantes
Director de publicidade S...re St....en To.....en Somente assinantes
Música O...gy Somente assinantes
Artist E...ie N....as Somente assinantes
Talent Management L...le ..g S...er Somente assinantes
Music Producer N..s M...in L...en Somente assinantes
2

Action Against Hunger - #WAKEUPG7
Havas Play

Encouraging G7 countries to act against hunger in the world.

Titulo#WAKEUPG7
Agência
Campanha #WAKEUPG7
Anunciante Action Against Hunger
Marca Action Against Hunger

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Televisão
Comprimento
MercadoSomente assinantes
Agency
Produtora V..y C....nt Somente assinantes
Produtora .A ..C P...s Somente assinantes
Realizador K...m A...l Somente assinantes
President St....ane G...ry Somente assinantes
Chief Creative Officer F....ce Pl.....es Somente assinantes
Director de arte Ch.....te M....ud Somente assinantes
Redator ..l Nivi�..........valoff Somente assinantes
3

Chilean Red Cross - Tsunami
Porta

Chilean red cross restores families separated because of natural disasters.

TituloTsunami
Agência
Campanha Reunited
Anunciante Chilean Red Cross
Marca Chilean Red Cross

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Publicidade em jornais
Director criativo F...pe P...e Somente assinantes
Director de arte Be....ín S....hez Somente assinantes
Redator F...pe A....ón Somente assinantes
Produtor da agência Co.....za Fi....oa Somente assinantes
Produtor da agência Ma....io A....ez Somente assinantes
Fotógrafo N..n M...un Somente assinantes
4

The Network to Prevent and Tackle Violence against Women (VIF) - #UnExaminable
DDB Bucharest

Raising the alarm on the existence of the virginity testing in Romania.

Titulo#UnExaminable
Agência
Campanha #UnExaminable
Anunciante The Network to Prevent and Tackle Violence against Women (VIF)
Marca The Network to Prevent and Tackle Violence against Women (VIF)

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Televisão
Comprimento
Director criativo R...na N..a Somente assinantes
Redator Al.....ru I....cu Somente assinantes
Director de arte An.....ona T...să Somente assinantes
Managing Diretor R...na T...au Somente assinantes
Managing Partner R...na M....ea Somente assinantes
Produtora A..S S...io Somente assinantes
Director de fotografia B...ka B..o Somente assinantes
Produtor M....na An.....cu Somente assinantes
Produtor de linha L...u G....he Somente assinantes
Post Production Coordinator M....la N....se Somente assinantes
Editor O...ia Ia.....scu Somente assinantes
Actor/celebridade V...a O...an Somente assinantes
5

FundAME - Video lives behind SMA
VMLY&R Health

Raising awareness on the lives behind Spinal Muscular Atrophy (SMA).

TituloVideo lives behind SMA
Agência
Campanha Invisibles
Anunciante Biogen, Inc.
Marca FundAME

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Televisão e Cinema
Comprimento
Chief creative Officer N...o D..az Somente assinantes
Creative Director / Head of Art ..o R...ón Somente assinantes
Creative Supervisors C...ar P...ez Somente assinantes
Creative Supervisor A...án P...da Somente assinantes
Creative Supervisor E....do Do.....uez Somente assinantes
Copywriter N...o D..az Somente assinantes
Copywriter C...ar P...ez Somente assinantes
Copywriter Ca....na S...ra Somente assinantes
Copywriter E....do Do.....uez Somente assinantes
Art Director ..o R...ón Somente assinantes
Art Director A...án P...da Somente assinantes
Account team Cr....na C...po Somente assinantes
Account team M...e ..u Somente assinantes
Account team Pa....ia R..z Somente assinantes
Client team ..a V...o Somente assinantes
Client team M...ica E...sa Somente assinantes
Client team I..�s D...e Somente assinantes
Production Company LaBoutique77
Director Pablo Arreba
Executive Producer Antonio Campos
DOP Jorge Roig
Photographer David Valor
VFX Leonardi Web
Postproduction Director Juan Eduardo Peso
Color grading Nadia Khairat
Sound Design Juan Eduardo Peso
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Forever Beta - Demand Beta
Forever Beta

Raising fund for climate with an artistic manifestation in a museum

TituloDemand Beta
Agência
Campanha Demand Beta
Anunciante Forever Beta
Marca Forever Beta

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Televisão e Cinema
Comprimento
Lead creative J..s P....on Somente assinantes
Creative Director M..k C....on Somente assinantes
Designer A..x H....im Somente assinantes
Producer B...ca Somente assinantes
Account Director S...ie H...on Somente assinantes
Editor ..o Pat......gbu Somente assinantes
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