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The best in public interest and CSR communications globally
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : May 12, 2022

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1

Fundación Relaciones Sanas - Bear
Verbo

Highlighting the importance of reporting suspicions of child abuse

TituloBear
Agência
Campanha If the room could talk...
Anunciante Fundación Relaciones Sanas
Marca Fundación Relaciones Sanas

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PostedAbril 2022
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Imprensa e publicações
Director criativo G....el Ar.....na Somente assinantes
Director de arte A....to W...d Somente assinantes
Executivo de contas St....ny L....es Somente assinantes
2

Greenpeace & Friends - Make Future (53 sec)
Dawn

A call to put sustainability on the agenda and inspire each other to take action

TituloMake Future (53 sec)
Agência
Campanha Make Future
Anunciante Greenpeace
Marca Greenpeace & Friends

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PostedOutubro 2021
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
MercadoSomente assinantes
Produtora
Estrategista R...er Br.....an Somente assinantes
Estrategista J..k ..n ..n B...er Somente assinantes
Digital Agency Da....ht Somente assinantes
Agência de Mídia Z..T &...; J..t Somente assinantes
Realizador P..l Ge.....oek Somente assinantes
Produtor An....en Li.....ng Somente assinantes
Editor F...h T..a Somente assinantes
Pós produção Ma.....tic Somente assinantes
Colorist J...o .t .e G..t Somente assinantes
Colorização .e G..t Somente assinantes
Color Producer Mi....la Z...a Somente assinantes
Música Amp.......dam Somente assinantes
Som M....el S....ge Somente assinantes
3

UNAids - Unbox Me
FCB India

Addressing the isolation of trans children

TituloUnbox Me
Agência
Campanha Unbox Me
Anunciante UNAIDS
Marca UNAids

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PostedMai 2022
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Comprimento
Client UNAIDS
UNAIDS Mahesh Mahalingam, Director, Communications and Global Advocacy
FCB Danilo Boer, Global Creative Partner
FCB India Swati Bhattacharya, Chief Creative Officer
FCB Chicago Andrés Ordóñez, Chief Creative Officer
FCB India Anusheela Saha, Group Creative Director
FCB Chicago Tim Schoenmaeckers, VP Creative Director
FCB Chicago Niels Sienaert, VP Creative Director
FCB Chicago John Bleeden, Executive Creative Producer
FCB India Vishakha Khattri, Senior Brand Services Manager
FCB India Kizie Base, Vice President Strategy
FCB Chicago Michele Morales, SVP Design Director
FCB Chicago Megan Musgrave, Assoc. Design Director
FCB Chicago Anita Koltun, Producer
Head of Production N.A. Kerry Hill, EVP
Studio Director Roman Mendez, SVP
Director of Editing Steve Immer, VP
Audio Mixer Alec Chojnacki
Color Caleb Hill
Assistant Editor Daniel Witken
Photographer Vikram Khushwa
Director of Photography Anas Ali Khan
Fuel Content Alisha Dsouza, Senior Producer
JSM Joel Simon - CEO/CCO/Co-Composer
JSM Jeff Fiorello - VP/Executive Producer
JSM Norman Felker - Senior Producer
JSM Andrew Manning - Senior Producer
JSM Sharon Cha - Producer
JSM Seamus Kilmartin - Co-Composer
4

Lux - Shut Up Sexism
Wunderman Thompson

A virtual assistant to shut down sexism

TituloShut Up Sexism
Agência
Campanha Shut Up Sexism
Anunciante Unilever
Marca Lux

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Director de publicidade Se....ne V....on Somente assinantes
Director de publicidade S....im Bh.....aj Somente assinantes
Director de publicidade A...d S...na Somente assinantes
Global Chief Creative Officer ..s K....en Somente assinantes
Global Chief Creative Officer D...el B...er Somente assinantes
Chief Creative Officer M...o Ve.....to Somente assinantes
Director criativo R....do Tr.....ni Somente assinantes
Director criativo .i ..n ..n Somente assinantes
Global Business Director H...ti J...i Somente assinantes
Director de contas ..n .e R....es Somente assinantes
Director de contas F...y Le....on Somente assinantes
Associate Account Director G..u G...co Somente assinantes
Production Coordinator J...an C....es Somente assinantes
Offline Editor Je....ah M....lo Somente assinantes
Online Artist L..s C...o Somente assinantes
Executive Strategy Director S....ha ..o Somente assinantes
Diretor de Estratégia N...i ..m Somente assinantes
Planeador J....yn .i Somente assinantes
Produtora R..l L..o Somente assinantes
Realizador A...da ..n Somente assinantes
5

AWSR - The Last 10 Meters
Air, Partner of McCann

Thinking ahead can prevent you from ruining your life

TituloThe Last 10 Meters
BriefThe film aired as soon as the quarantine restrictions were over. The moment life got back on track. Cinema’s, bars and nightclub re-opened their doors. AWRS wanted to remind people not to drive after drinking. A reminder, because for most of the people it had been a long time they were drunk and they needed to get home. 
Agência
Campanha The Last 10 Meters
Anunciante Agence Wallonne pour la Sécurité Routière
Marca AWSR

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Interatividade
Comprimento
TV Production B�.....ère L....in Somente assinantes
Produtor executivo S...h T...s Somente assinantes
Director criativo ..f B..s Somente assinantes
Director de fotografia S...an ..n D...st Somente assinantes
Compositor P...r B...t Somente assinantes
VFX Studio Pa....ie Somente assinantes
EDITOR'S PICK in partnership with
+1

Fare X Bene - FarexBene Bodyshaming
Leo Burnett Milan

A modern torture: 1 in 3 adolescents in Italy is a victim of stalking, sexting or harassment

TituloFarexBene Bodyshaming
Agência
Campanha CyberTorture
Anunciante Fare X Bene
Marca Fare X Bene

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Imprensa e publicações
Director criativo L..a G....no Somente assinantes
Director criativo Gi....pe P...ne Somente assinantes
Director de arte S....no D�....drea Somente assinantes
Creative Digital Director M....le C....du Somente assinantes
Director de arte Gi....ni ..ò Somente assinantes
Redator Ca....na B...i Somente assinantes
Director de contas Va.....na T...na Somente assinantes
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