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The best in public interest and CSR communications globally
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Jan 19, 2021

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1

Enfance et Partage - Are You Okay?
Innocean Worldwide France

Effie Awards Winner of 2 Golds in Best of Europe: Positive Change & Best of Europe: Small Budget.

TituloAre You Okay?
Titulo (língua original)Ça va ?
Agência
Campanha Ça va
Anunciante Enfance et Partage
Marca Enfance et Partage

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PostedDezembro 2019
Sector EmpresarialSomente assinantes
Tipo de Mídia Televisão
Comprimento
2

Help For Heroes - 40,000 Strong
McCann London

Effie Awards Winner of 1 Silver in Positive Change Europe: Social Good / Non-Profit.

Titulo40,000 Strong
Agência
Campanha 40K Strong
Anunciante Help For Heroes
Marca Help For Heroes

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PostedAbril 2020
Sector EmpresarialSomente assinantes
Legenda (língua original)Somente assinantes
HistóriaSomente assinantes
Tipo de Mídia Outros
Comprimento
Entrant Company M...nn L...on Somente assinantes
Partner Agency M...nn En.....ise Somente assinantes
Production E...t E....es Somente assinantes
Production Fa....ok Somente assinantes
CCO & Co-President ..b D...al Somente assinantes
CCO & Co-President La....ce T....on Somente assinantes
Directory of Copy M..e O....on Somente assinantes
Executive Creative Director S...iv M...ry Somente assinantes
Executive Creative Director J...e M...z Somente assinantes
Creative E...ot ..e Somente assinantes
Creative R..y Pey......nes Somente assinantes
Creative J....ca R..s Somente assinantes
Creative N..o L....up Somente assinantes
Creative E..n E....om Somente assinantes
Planner R....ca P...st Somente assinantes
Planner E...y P...er Somente assinantes
Head of Art ..n H....th Somente assinantes
Creative Artworker, Visualiser, Retoucher An....ka Ju....yk Somente assinantes
Senior Designer A...st Ca....ll Somente assinantes
Senior Project Manager P..l Gi.....ie Somente assinantes
Account Manager H...ah Ca.....ght Somente assinantes
Managing Director J...my D...s Somente assinantes
Director B...e Cl....ge Somente assinantes
Photographer T..o C...n Somente assinantes
Head of Creative Agency Partnerships .J W..r Somente assinantes
Creative Strategist, Facebook Creative Shop J...e S..l Somente assinantes
Client Partner Ol....in Ak....de Somente assinantes
Fundraising and Marketing Director B..h M...s Somente assinantes
Senior Campaigns Manager L..i S...t Somente assinantes
Campaigns Marketing Manager C....ey T...er Somente assinantes
Head of Marketing Strategy R....ca D...es Somente assinantes
Content Coordinator C...re R...y Somente assinantes
Videographer ..e G...r Somente assinantes
Head of Public Relations A..y J....on C...k Somente assinantes
Campaigns PR Manager K...ty Wi....ms Somente assinantes
Senior Communications and Public Affairs Manager R...n St....ey Somente assinantes
Communications Manager R...el Ma....us Somente assinantes
3

Special Olympics Belgium - Dare to Sponsor
LDV United

Effie Awards Winner of 1 Silver in Best of Europe: Positive Change.

TituloDare to Sponsor
Agência
Campanha Dare to Sponsor
Anunciante Special Olympics Belgium
Marca Special Olympics Belgium

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
FilosofiaSomente assinantes
Tipo de Mídia Case Study
Comprimento
4

WWF Russia - Birds Records (Dich by Ivan Dorn)
BBDO Russia Group

Effie Awards Winner of 1 Bronze in Positive Change Europe: Environmental Good / Non-Profit.

TituloBirds Records (Dich by Ivan Dorn)
BriefTo create a sustainable revenue stream for WWF programs for endangered birds protecting we transferred the music streaming model to the charity and founded Birds Records - first non-profit music label. The birdsong of endangered species became music samples available for free, on condition that all streaming proceeds go to WWF.The music video “Dich” is the starting point for Birds Records. “Dich” features the voices of endangered bird species. It's an illustration of human activities that influence the extinction of rare bird species. 9 stories, 9 different styles, 20 artists. Pollution is illustrated with dirty ink, the birds’ last dance consists of 120 hand drawn frames.We got over 1B impressions and earned 65% more than the most successful WWF campaign for birds.Birds Records changed the donation model, making it as simple as clicking the “play” button on a streaming service, and provided WWF with a stable flow of money.
Agência
Campanha Birds Records
Anunciante WWF
Marca WWF Russia

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Data da primeira Transmissão/Publicação Somente assinantes
Produto Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Music Video
Comprimento
Director executivo criativo A...ey F....ov Somente assinantes
Redator P..r M....uk Somente assinantes
Director de arte A...ey L....ka Somente assinantes
Managing Diretor N....ia Ts.....va Somente assinantes
Client Services Director Al....dr Ku.....ov Somente assinantes
Director de contas An.....ia Vi....na Somente assinantes
Account Manager Va.....na Zu....va Somente assinantes
Produtora P....ck An.....on S...io Somente assinantes
Music Partner Un.....al M...c Somente assinantes
Support organization U...n ..r ..e pr.....ion .f b...s .f R...ia Somente assinantes
Produtor M..i As....ni Somente assinantes
Música S...n To....an Somente assinantes
Música I..n D..n Somente assinantes
Text I..n D..n Somente assinantes
BBDO Moscow
Executive Creative Director Alexey Fedorov
Copywriter Petr Martyuk
Art-director Alexey Litovka
Managing Director Natalia Tsyganova
Client Services Director Alexandr Kuznetsov
Account Director Anastasia Vikulina
Account Manager Valentina Zubareva
Producer Meri Asatiani
5

Helsingin Sanomat - The Climate Crisis Font
TBWA\ Helsinki

A font that concretizes the speed of climate change.

TituloThe Climate Crisis Font
Agência
Campanha The Climate Crisis Font
Anunciante Helsingin Sanomat
Marca Helsingin Sanomat

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Comprimento
EDITOR'S PICK in partnership with
+1

WISE - I am a Speaker for 509
BBDO Pakistan

Sharing your story is a brave thing that can set the world on fire with your truth and you never know who needs your light and courage to come forward. Say No to sexual harassment.

TituloI am a Speaker for 509
Agência
Campanha I am a Speaker for 509
Anunciante WISE
Marca WISE

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Viral
Comprimento
Production Company The Film House Dubai
Director Anwar Al Amin
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