Best Latin American Ads of the month : May 17, 2023

A campaign was launched to raise funds for COVID-19 vaccines in areas of greatest need. The campaign used a 100% performance-based approach through banners on various platforms, inviting users to donate by clicking the "Press Here Now" CTA. Clicks took users to a page explaining how many vaccines their donation would provide and how it would help disadvantaged children. Donations could change lives and save many lives.

Mexican NGO Reinserta is making a bold call to action with their latest fundraising campaign. Their short film "III" shines a light on the shocking reality of children living in Mexican prisons with their mothers. The heart-wrenching story will leave you on the edge of your seat, and you won't be able to resist helping Reinserta build dignified maternity spaces, a new baby library, and provide critical psychological and legal care programs for these vulnerable children. Will you answer the call?

Save the Children has issued a powerful call to action in honor of the Month of the Girl and Boy. In their latest campaign, they reveal that over 2,600 children were murdered in 2022 - that's seven kids every day. The urgent message is clear: society must come together to create violence-free spaces where children can thrive, free from harm. The 2-minute film "Rain" depicts the harsh reality of violence faced by children and adolescents, and will be released in cinemas and online on April 20th. Produced by the renowned Oriental Films, it's a must-see for anyone concerned about the safety and wellbeing of our youth.

Arequipa, Peru, boasts the highest UV radiation levels on Earth. But luckily, they also have the iconic Arequipeña regional beer from Ab InBev. Their bottles are made with 400-UV protection to keep the beer fresh, so why not use them to protect people too? That's why the company has converted their bottles into Arequipeña Bottle Tiles, which can be used as roofing to shield people from harmful rays. The tiles have been set up in bars and bus stops throughout the city, educating people about the dangers of the sun while keeping them safe. Protecting people is what matters most!

99% of sea turtles have been born female in the last four years due to the warmth of the sand during their incubation period. To address this issue, Wunderman Thompson Colombia and Banana Boat have partnered with The Colombian Sea Turtle Conservation Program to create Nest Domes - organic-shaped domes made with natural materials, designed to regulate the temperature of the sand on beaches where sea turtles hatch. The Nest Domes are made from Caribbean wood, cork and flaxseed oil, and feature handcrafted windows to ensure proper air circulation. This innovative solution aims to hatch a better proportion of male and female sea turtles, and ultimately prevent their eventual disappearance.

A powerful campaign titled 'Censorship' highlights how the over-sexualization of female nipples in social media is preventing real breast cancer prevention content from being shared. This censorship is blocking information that could save the lives of thousands of women. Created by ad agency Arandu for the brand Santa Cruz Vida y Salud, the campaign aims to encourage the viral spread of education and real prevention content, instead of having it removed from the internet. The campaign was published in Bolivia in August 2022 and features one print medium asset for the insurance industry.

Arandu

Arandu Santa Cruz de la Sierra, Bolívia

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Esse anúncio faz parte da Coleção ACT Responsible

• Marca: Santa Cruz Vida y Salud
• País: Bolívia

• Anunciante: Santa Cruz Vida y Salud

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Titulo	Censorship
Agência	Arandu
Campanha	Censorship
Anunciante	Santa Cruz Vida y Salud
Marca	Santa Cruz Vida y Salud
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