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Best campaigns and ads from Latin America
The best ads and advertising campaigns of the month from Latin America. A collection of the most creative LATAM ads.

Best Latin American Ads of the month : Jul 5, 2022

1

WECAPITAL - Data Store

An initiative that seeks to restore credit history so that more than 35 million low-income Mexican women can be included in the banking system and have economic independence, brought Mexico two Grand Prix in the categories of Creative Data and Glass, in addition to a silver lion in the Sustainable Development Goals category.

TituloData Store
Titulo (língua original)Data Tienda
Agência
Campanha Data Store
Anunciante WECAPITAL
Marca WECAPITAL

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PostedJunho 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
Chief Executive Officer (CEO) J..n I...a Somente assinantes
President & CEO J..n C...os O...z Somente assinantes
Chief Creative Officer J..n I...a Somente assinantes
VP of Operations Mo.....rat Vi.....ñe M...na Somente assinantes
VP of Strategic Planning S...io B....ño Somente assinantes
CFO S....na C....ño Somente assinantes
Director criativo R....go Z...iga Somente assinantes
Director criativo J..é He.....dez Somente assinantes
Director criativo M...os L...ez Somente assinantes
Director criativo G....do M...dez Somente assinantes
Digital Creative Director C....al S...a Somente assinantes
Client Services Director R....go M....es Somente assinantes
Produtora L....LE Somente assinantes
Produtor executivo J...�s A....án Somente assinantes
Produtor executivo N....as S....sa Somente assinantes
Production Director V...ey M...no Somente assinantes
Web Developer R....to V...as Somente assinantes
Music Prod Company Es....os M....na Somente assinantes
2

Grupo Estratégico PAE - The island of the day after (Short version)

This impressive campaign, carried out seeking support from the international community to achieve the elimination of the ban on the sale of the emergency pill in force in the Central American country since 2009, became not only the first Honduran campaign in history to be awarded in the most important advertising festival in the world, but it was also the campaign that in this year's edition achieved the most gold lions for the region with 8, in addition to 2 silver and 3 bronze to round off an amazing harvest of 13 metals.

TituloThe island of the day after (Short version)
Agência
Campanha Morning After Island
Anunciante Grupo Estratégico PAE
Marca Grupo Estratégico PAE

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PostedJunho 2022
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Comprimento
Equipa criativa W...a C...ix Somente assinantes
Equipa criativa A...és Vi.....bos Somente assinantes
Equipa criativa C...r Ch.....lla Somente assinantes
Communication & Strategy E....do M...ar Somente assinantes
Communication & Strategy A..n C..z Somente assinantes
Chief Creative Officer ..z T...or Somente assinantes
Chief Creative Officer J....ca Ap.....iz Somente assinantes
Global Director of Creative Excellence H...ey S....er Somente assinantes
Regional Director of Creative Excellence A....na We....rg Somente assinantes
Chief Executive Officer (CEO) E....do C...g Somente assinantes
Chief Executive Officer (CEO) A...és Vi.....bos Somente assinantes
Creative Director C...r Ch.....lla Somente assinantes
Head of Strategic Planning A..n C..z Somente assinantes
Head of Communications E....do M...ar Somente assinantes
Redator A...l Ba....na Somente assinantes
Video Editor D....do A....ta Somente assinantes
Public Relations Director J...na A...no Somente assinantes
Director de contas E...ka C...lo Somente assinantes
Creative Director Se.....an Bu.....ni Somente assinantes
Creative Director W...a C...ix Somente assinantes
Produtora .4 .l C...ro L...m Somente assinantes
3

Residente - This is Not America
Doomsday

The popular Puerto Rican rapper surprised locals and strangers by winning the Grand Prix for Entertainment Lions for Music with this bold, political and graphic video, co-produced by his production company 1868 Studios together with Doomsday Entertainment, Sony Music Latin and the Mexican production company Mastodonte. Billed as the answer to Childish Gambino's “This Is America,” winner of the same award at Cannes Lions 2019, this win makes Residente one of the first Latino and urban artists to earn this important recognition at Cannes Lions.

TituloThis is Not America
Agência
Campanha THIS IS NOT AMERICA FT. IBEYI
Anunciante Sony Music Entertainment
Marca Residente

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PostedJunho 2022
Sector EmpresarialSomente assinantes
Filosofia (língua original)Somente assinantes
Tipo de Mídia Music Video
Comprimento
Trilha sonoraSomente assinantes
Produtora Do....ay Somente assinantes
Produtora 1..8 S....os Somente assinantes
Produtora Ma.....nte Somente assinantes
Realizador G..g O...l Somente assinantes
DP L...�s M...í Somente assinantes
Editor A....na To.....tig Somente assinantes
Produtor J...n C..e Somente assinantes
Produtor Da....le H...e Somente assinantes
Produtor C....na Ma....ez Somente assinantes
Produtor Ba.....lla P...o Somente assinantes
Produtor executivo E...k D...t Somente assinantes
Produtor executivo J...n C..e Somente assinantes
Produtor executivo Da....le H...e Somente assinantes
Produtor executivo C....na Ma....ez Somente assinantes
4

Itaú Argentina - Granny

This fun composite campaign created to promote Cuenta Chat, the first bank account operated 100% from WhatsApp, earned Gray Argentina a three-metal harvest at the 2022 Cannes Lions, being recognized with gold in the Mobile category and silver in the categories of Creative Business Transformation and Brand Experience & Activation.

TituloGranny
Agência
Campanha One Chat Away From Everything
Anunciante Banco Itaú
Marca Itaú Argentina

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
FilosofiaSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Regional Chief Creative Officer D...o Me.....cky Somente assinantes
Chief Executive Officer (CEO) D...se O...n Somente assinantes
Chief Creative Officer H....́n K....er Somente assinantes
Chief Creative Officer Al.....ro D...to Somente assinantes
Chief Creative Officer Li....ro C....zo Somente assinantes
Director criativo G....lo Fe.....ndez Somente assinantes
Director criativo J..n ..e Somente assinantes
Business Team Fl.....ia N....tz Somente assinantes
Business Team L....na Pa.....ch Somente assinantes
Business Team M...́a J...́ A...n Somente assinantes
Business Team F....do F....ro Somente assinantes
Business Team S...́n D...rt Somente assinantes
Chief Strategy Officer ..l M...in Somente assinantes
Planner M...el R...na Somente assinantes
Production Manager P...o M...na Somente assinantes
Produtora Arg.......ine Somente assinantes
Realizador A....to Gi....nez Z....la Somente assinantes
Realizador M....́n H....an Somente assinantes
Produtor executivo D...o Go.....lez Somente assinantes
General Producer N..o T...ne Somente assinantes
Produtor G....́n E....de Somente assinantes
Pós produção ..X R...o Somente assinantes
Audio Post Production P...a E....io Somente assinantes
Música T...em M...c Somente assinantes
Colorização Pe.....nto C...r G....ng Somente assinantes
Director de publicidade Ca....na Be....ce Somente assinantes
Director de publicidade S...ia C...a Somente assinantes
Director de publicidade M....no P....re Somente assinantes
Director de publicidade Se.....án L..z Somente assinantes
Director de publicidade Ag....na T....to Somente assinantes
5

Fundación El Herbólogo - Letters For A Law

Seeking the decriminalization of the medicinal use of marijuana for the treatment of Parkinson's Disease, the BBDO Chile campaign brought together a group of patients with this disease to write a petition to the Chilean legislators for the legalization of this treatment, but with the particularity of each patient wrote two letters by hand, one without using medical marijuana and one after using the medication. An initiative that deserved gold and silver in the Pharma category.

TituloLetters For A Law
Agência
Campanha Letters For A Law
Anunciante Fundación El Herbólogo
Marca Fundación El Herbólogo

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PostedJunho 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
Produtora A...ka F...s Somente assinantes
Pós produção F...s Somente assinantes
Agência de Mídia M....va Somente assinantes
PR Agency ..B Com.......ones Somente assinantes
BONUS
+1

Mibanco - The Emancipation Loan

A small action that can help create big changes, that is the premise of this campaign in which the first Peruvian bank to specialize in micro-finance faced the Peruvian financial system to promote the emancipation and economic inclusion of women. As it did? Changing its policies by considering all Peruvian women as single and thus avoiding the Peruvian law that states that all married women will need their husband's signature as a condition to open a bank account. A forceful action that took three medals to the Inca country: gold in Brand Experience & Activation, silver in Sustainable Development Goals and bronze in Creative Business Transformation.

TituloThe Emancipation Loan
Agência
Campanha The Emancipation Loan
Anunciante Mibanco
Marca Mibanco

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
Tipo de Mídia Case Study
Comprimento
Worldwide Chief Creative Officer J...er Ca.....ano Somente assinantes
President & Chief Creative Officer D...o Me.....cky Somente assinantes
Chief Executive Officer (CEO) Z...a M....za Somente assinantes
Chief Creative Officer C....ie T...os Somente assinantes
President & Chief Creative Officer J..é L..s R...ra . P....ola Somente assinantes
Director executivo criativo P...o O....ri Somente assinantes
Redator J..e R...na Somente assinantes
Director de arte D...el M...o M...oz Somente assinantes
Director de arte Fr.....co A...s Somente assinantes
Account Director Planning K...m A..n Somente assinantes
Supervisor de conta V...a A...ta Ca.....ias Somente assinantes
Global Head of Advertising M..u So.....ski Somente assinantes
Produtora Ku....ks Somente assinantes
Editorial & Finishing for Case Study Video M....an R....ic Somente assinantes
Produtor executivo J....ta Ko....ka Somente assinantes
Produtora C...ca F...s Somente assinantes
Director of Film Production Mi....le C...is Somente assinantes
Som A...to Somente assinantes
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