Best ads from Eastern Europe & Central Asia Ads of the Month : Dec 14, 2022

Superb animation trailer for the video game Dying Light 2. Silver Epica award in animation

After Feb. 24th , Galychyna got inspired by Ukraine's unity and decided to become its symbol in confessing its love for all 14 historical regions of the country by giving the brand 14 different names. Gold Epica award in Non-alcoholic drinks

Kazakh National Theatre Opera and Ballet chooses to display the interiors of the theater and turned them into hand-made lettering. And as the main sign, we took the contour of the building and amalgamated it with a Kazakh ethnic pattern. Bronze Epica award in Brand identity

Reconciliation during Christmas in the story packed with hearty humor and a dash of national self-irony for TELIA. Silver Epica award in Communication & public services

Digital artwork to show that some images should only be generated by AI, not by humans. Bronze Epica award in Creative use of A.I.

Balanced flavour is visualized in portraying Aragats’ ingredients as literally balancing on each other. Shortlist Epica award in Packaging design

Doping Creative Agency

Doping Creative Agency Yerevan, Armênia

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• Marca: Aragats Food
• País: Armênia

• Anunciante: Aragats Food

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Titulo	Balanced Flavour
Brief	It can be a real struggle for a brand of canned foods to stand out in a market filled with identical labels unless the brand has a major competitive advantage. In Aragats food’s case, it’s the superior taste, i.e. the perfect balance of ingredients.There is no denying that food tastes best when its ingredients are picked and mixed properly. This simple idea laid the foundation for Aragats’ updated positioning. It’s reflected in the brand’s new tagline—“Balance Flavour”—which we visualized by portraying Aragats’ ingredients as literally balancing on each other.The image on the label changes according to the product and the ingredients that were used for its preparation. The packaging design helps to portray the harmony of the ingredients and the flavor of the product.The unusual solution helped brighten the otherwise dull food shelves and made Aragats product line an instant eye-catcher.
Agência	Doping Creative Agency
Campanha	Balanced Flavour
Anunciante	Aragats Food
Marca	Aragats Food
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Posted	Novembro 2022
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