TOP5
TOP
5
Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Oct 12, 2022

1

IKEA - Influencer
Marketsquare

IKEA democratizes influence in their new spot by giving reach to climate conscious Danes by sharing their already existing green tips.

TituloInfluencer
Agência
Campanha Influencer
Anunciante IKEA
Marca IKEA

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

PostedOutubro 2022
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Comprimento
Director criativo D...d As....en Somente assinantes
Client Services Director J...e .o E....up Somente assinantes
Director de arte U..k Ke....ki R..e Somente assinantes
Redator L..e S....up J�.....sen Somente assinantes
Director de contas L..e O...n Somente assinantes
Director de publicidade A..e K...h Somente assinantes
Director de publicidade J...b L...e Somente assinantes
Director de publicidade A...r B...ig Somente assinantes
2

EDF - #DLD

Pollution is considered one of the biggest problems the earth is facing. This spot from EDF, originally released in July 2022, shows a possible solution to the footprint that digital pollution adds.

Titulo#DLD
Agência
Campanha #DLD
Anunciante EDF
Marca EDF

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

PostedOutubro 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
Head of HavasParisSocial L....ic Ch.....ier Somente assinantes
Director criativo L..h M...e Somente assinantes
Planeador estratégico A....ne Bo....ou Somente assinantes
Senior Art Director St.....as B...EL Somente assinantes
Director de arte A...�le Ob....che Somente assinantes
Redator D...en B...le Somente assinantes
Motion Designer T....an L....er Somente assinantes
3

Evoko - The Desk Snatch Pre-Rolls

Evoko creates a fun new spot by hijacking different YouTubers' channel setups to show how annoying it is when someone gets to your favorite seat before you.

TituloThe Desk Snatch Pre-Rolls
Agência
Campanha The Desk Snatch Pre-Rolls
Anunciante Evoko
Marca Evoko

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

PostedOutubro 2022
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
Director executivo criativo E..k Li.....st Somente assinantes
Director executivo criativo J...b Sw.....org Somente assinantes
Redator E..k Wi....rs Somente assinantes
Director de arte A...st La....en Somente assinantes
Account Manager S...ia La....ni Somente assinantes
Produtor da agência Al.....ra E....öm Somente assinantes
Estrategista H...a Be.....öm Somente assinantes
Public Relations Z..y T....la Somente assinantes
Additional Credit M...us Lu....ll Somente assinantes
Additional Credit R...n C...in Somente assinantes
Director de publicidade R....rd Gl....man Somente assinantes
Director de publicidade Jo.....ne F...in Somente assinantes
Director de publicidade D...el . Sa.....son Somente assinantes
Director de publicidade J...y .. T....ed Somente assinantes
Director de publicidade J...s H�.....son Somente assinantes
Produtora R...a B...et Somente assinantes
Realizador A...st La....en Somente assinantes
Produtor J...n Wi....öm Somente assinantes
4

La Laitière - La Laitière

Nestle's La Laitière leans into the classic Vermeer painting The Milkmaid, to support the brand's quality heritage. Using AI, the video is a time-lapse reconstruction of the tableau, gradually coming together while the milk is poured. Creation from Ogilvy in Paris.

TituloLa Laitière
Agência
Campanha the milkmAId (AI)
Anunciante Nestlé
Marca La Laitière

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
Tipo de Mídia Social Media
Comprimento
Marketing Director Ch.....phe .e P....ns Somente assinantes
Director de publicidade J...e Le.....rs Somente assinantes
President Ma....eu E...IM Somente assinantes
President Em....el F...y Somente assinantes
Director criativo D...d Ra....an Somente assinantes
Director criativo J...en Br.....iot Somente assinantes
Director de arte Pa....ia D...y Somente assinantes
Director de arte Fr....ic S....rt Somente assinantes
Business Affairs H...rt d'.....zat Somente assinantes
Account Manager M...n R..x Somente assinantes
Motion Design Ba....te J....rt Somente assinantes
5

Panasonic Life Solutions India - India’s Truly Smart Washing Machine with Wash Wizard

A smarter way to wash clothes is shown in this new spot from Panasonic where they illustrate the features of the new smart washing machine with entertaining and interesting banter.

TituloIndia’s Truly Smart Washing Machine with Wash Wizard
Agência
Campanha India’s Truly Smart Washing Machine
Anunciante Panasonic
Marca Panasonic Life Solutions India

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
EVP U...al A...d Somente assinantes
Director executivo criativo M...nk K....ar Somente assinantes
Director de publicidade S....sh A....al Somente assinantes
Stay Updated
Sign up to our Top 5s to get breaking ad campaigns from AdForum. To follow us on social media, click below: