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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Nov 12, 2020

1

Ural Music Night Festival - ANTYfest

New kind of experience.

TituloANTYfest
BriefThe pandemic forced all music events around the world to be cancelled or postponed indefinitely. At the same time, the industry of music festivals has suffered immensely because of the social distancing regulations. Ural Music Night has united 10 festivals all around the world and made them happen through ANTYfest. The idea was to recreate the spirit of the crowd with those who don’t have to follow the lockdown rules — with actual ants. The project pre-launched with a broadcast of a 5-hour concert. 20 international music bands were performing live to 8000 actual farm-grown ants. 11 micro-scale replica sets of the 11 participating festivals were hand-made to host actual ants. Then the website was launched. It is a kind of an “ant-nest” where you can “travel” around the map of festivals, buy their merch and donate money to them.
Agência
Campanha ANTYfest
Anunciante Ural Music Night Festival
Marca Ural Music Night Festival

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Comprimento
Entrant Company V....od Somente assinantes
Creative director A...ei Gu......lin Somente assinantes
Creative director A...n R...in Somente assinantes
Copywriter I...m Gu....ov Somente assinantes
Copywriter An.....iya Ma....va Somente assinantes
2

Stirio Miele - Laundry Records
Serviceplan

Everyone needs to hear about silence.

TituloLaundry Records
Agência
Campanha Laundry Records
Anunciante Miele
Marca Stirio Miele

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
ProblemaSomente assinantes
Tipo de Mídia Televisão
Comprimento
Marketing Director Ve....ka Sh....na Somente assinantes
Lead Marketing Communications S...in Is.....va Somente assinantes
Marketing Manager Sv....na Ch.....ova Somente assinantes
Director de publicidade S...ey Ka.....hi Somente assinantes
Director de publicidade N....ia G...va Somente assinantes
Worldwide Executive Creative Director J...n R....ko Somente assinantes
Director de contas R...an G...ev Somente assinantes
Chief Executive Officer (CEO) O..a St......nko Somente assinantes
Director executivo criativo E....ia Ar....na Somente assinantes
Diretor de Planejamento Estratégico An.....ia B....va Somente assinantes
Account Manager S...ei S..n Somente assinantes
Redator A...ey Ar.....in Somente assinantes
Director de arte K...ia Go....na Somente assinantes
Director de arte A..a Ku....va Somente assinantes
Director de arte An.....ia Kh.....ts Somente assinantes
Designer multimédia M...m Ka.....ev Somente assinantes
Designer multimédia D...d Kh.....ov Somente assinantes
MUSIC Artist D...ry M....ov Somente assinantes
Produtora an.....ma s...io Somente assinantes
Director / DOP A...r Sh....ov Somente assinantes
Cenógrafo Al.....dra Sm....va Somente assinantes
Editor D...il D....ov Somente assinantes
Colorist A...ey Bo....ov Somente assinantes
CG Supervisor I..a Pe.....in Somente assinantes
Creative Producer I..n Og....ov Somente assinantes
Produtor executivo M...a Ga.....an Somente assinantes
Produtor V....ya Y...na Somente assinantes
Production Manager G....iy Z..n Somente assinantes
Production Assistant D...ry T...in Somente assinantes
3

Movistar Chile - Unforgettable Lights

Once a month remember to take care of yourself.

TituloUnforgettable Lights
Agência
Campanha Unforgettable Lights
Anunciante Movistar
Marca Movistar Chile

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
FilosofiaSomente assinantes
Tipo de Mídia Exterior
Comprimento
Director executivo criativo Ra....do Un.....ga Somente assinantes
Director criativo J...nn H..z Somente assinantes
Director criativo R...el P...�n Somente assinantes
Redator E....do M...oz Somente assinantes
Director de arte K...y He.....dez Somente assinantes
Director de contas O...l A...la Somente assinantes
Produtora .a F...za Somente assinantes
Produtor executivo J..e B...ke Somente assinantes
Director de publicidade P...a Ca....as Somente assinantes
Director de publicidade I..a R...r P..s Somente assinantes
Director de publicidade C...en G...ia V...as Somente assinantes
Director de publicidade E...k J..a Somente assinantes
4

Fifth Third Bank - BuyNow Blocker

Saving money is tough.

TituloBuyNow Blocker
Agência
Campanha BuyNow Blocker
Anunciante Fifth Third Bank
Marca Fifth Third Bank

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Integrated Media/360 Activation
Comprimento
5

El Miracle - Make it happen
Kids

Think about that special person or moment.

TituloMake it happen
Agência
Campanha Make it happen
Anunciante El Miracle
Marca El Miracle

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Interatividade
Comprimento
EDITOR'S PICK
+1

Xfinity - The Fabric Of America

A flag made from the voices of people who are moving the world forward.

TituloThe Fabric Of America
Agência
Campanha The Fabric Of America
Anunciante Xfinity
Marca Xfinity

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Interatividade
Comprimento
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