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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Nov 21, 2018

1

Black Forest - Black Forest

Travel influencers came to visit and share the culture with the world.

TituloBlack Forest
Agência
Campanha Black Forest
Anunciante Black Forest
Marca Black Forest

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
2

AFSEP - Laura

6000 conversations.

TituloLaura
Agência
Campanha La petite vieille
Anunciante Association Française des Sclérosés En Plaques
Marca AFSEP

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
Redator Ba....te T...ry Somente assinantes
Redator A...en L....nd Somente assinantes
Redator J...n D...al Somente assinantes
Director de arte G�.....ine Hi....in Somente assinantes
Planeador estratégico Cl....nce M...ard Somente assinantes
Director executivo criativo Ba....te T...ry Somente assinantes
Project Manager P....ne D...l S...an Somente assinantes
Account Manager L....nt A...as Somente assinantes
Account Manager Ba....te T...ry Somente assinantes
Director de publicidade Jo....ne No......ire Somente assinantes
Produtora A...ce .0 Somente assinantes
Chefe de produção Ti....ée B....ié Somente assinantes
Realizador T...as K...y Somente assinantes
3

Scandic Hotel - Homeless Students

Housing problem forces students to drop out.

TituloHomeless Students
Agência
Campanha Homeless Students
Anunciante Scandic Hotels Oy
Marca Scandic Hotel

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PostedNovembro 2018
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Director de arte C...s Co.....up Somente assinantes
Director de arte K..l Kr....an K...up K..�r Somente assinantes
Director de contas J...er J�.....sen Somente assinantes
Project Manager M...e P...er Somente assinantes
4

Google - Introducing Google Maps

Events on Google Maps gives you the perfect weekend plans!

TituloIntroducing Google Maps
Agência
Campanha Introducing Google Maps
Anunciante Google
Marca Google

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
5

ABB YuMi - YuMi & Bocelli

Classical music with an ultra modern twist.

TituloYuMi & Bocelli
BriefThis campaign set out to challenge the belief that humans and robots are incompatible. By placing the robot YuMi in the role of conductor at a live orchestral performance, this often feared technology was given a warmer side. Our greatest feats are those we achieve together, whether it's with our fellow human beings or with the technology that aids us.
Agência
Campanha YuMi & Bocelli
Anunciante ABB Asea Brown Boveri Ltd
Marca ABB YuMi

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PostedNovembro 2018
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Designer gráfico T...an Li....rd Somente assinantes
Director de arte D...s S....rz Somente assinantes
Redator H...y C...ke Somente assinantes
Redator ..n K...n Somente assinantes
Director executivo criativo R..l S...at Somente assinantes
Director criativo M....el K...e Somente assinantes
Director criativo R..o C....nt Somente assinantes
Public Relations Agency H...ng Sc.....ner Somente assinantes
Producer E..X G..H Somente assinantes
Director de contas Na....ie Ki....er Somente assinantes
Account Manager N....as G...n Somente assinantes
Client Chief Executive Officer U...ch Sp......fer Somente assinantes
Client Group Senior Vice President C...s S...er Somente assinantes
Client Head of Global Media S....to ..s Somente assinantes
Client Group Vice President A...lie P....au Somente assinantes
EDITOR'S PICK
+1

James Patterson - The Chef

Someone is poisoning diners in New Orleans' best restaurants.

TituloThe Chef
Agência
Campanha The Chef
Anunciante James Patterson
Marca James Patterson

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Produtora
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