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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Oct 15, 2018

1

Tanqueray - Tanqueray / Pantone · Case Innovación

Pantone is the special color of Seville.

TituloTanqueray / Pantone · Case Innovación
Agência
Campanha Tanqueray / Pantone · Case Innovación
Anunciante Diageo
Marca Tanqueray

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Comprimento
2

Costa Cruises - The Human Driven CRM

From one to many to one to one.

TituloThe Human Driven CRM
Agência
Campanha The Human Driven CRM
Anunciante Costa Cruises
Marca Costa Cruises

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Interatividade
Comprimento
3

Breezometer - Toxic Toby

Toxic Toby automatically tweets the data to local MPs

TituloToxic Toby
BriefAir pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament.
Agência
Campanha Toxic Toby
Anunciante Breezometer
Marca Breezometer

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PostedSetembro 2018
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Comprimento
Equipa criativa J...s C...by Somente assinantes
Equipa criativa W....am C...am Somente assinantes
President & Chief Creative Officer ..b D...al Somente assinantes
Director executivo criativo S...iv M...ry Somente assinantes
President & Chief Creative Officer La....ce T....on Somente assinantes
Director executivo criativo J...e M...z Somente assinantes
Redator J...s C...by Somente assinantes
Director de arte W....am C...am Somente assinantes
Head of Business Development El.....th Be.....in Somente assinantes
Senior Account Manager R...n L...i Somente assinantes
Comms Strategy Partner N..k Ka....gh Somente assinantes
Communications Director K...a E...la Somente assinantes
Chief Production Officer S...io L...z Somente assinantes
Produtor executivo Z..a B....ur Somente assinantes
Produtor da agência D...an G...es Somente assinantes
Business Affairs Ni....as Mu....ge Somente assinantes
Music Supervision C...s G...es Somente assinantes
Realizador ..n Twi.......vies Somente assinantes
Editor A..m B....ey Somente assinantes
Editor F...k H...is Somente assinantes
Sound Engineer G....le H..l Somente assinantes
Planning Team T..a He.....on Somente assinantes
Project Manager P..l Gi.....ie Somente assinantes
Diretor dos Negócios D...d S...h Somente assinantes
Senior Interface Developer A..x H....ty Somente assinantes
4

American Swiss - Drop The Hint
VML

Bring your boyfriend to his knee.

TituloDrop The Hint
Agência
Campanha Drop The Hint
Anunciante American Swiss
Marca American Swiss

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PostedAgosto 2018
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
ResultadoSomente assinantes
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer J...n Xe.....los Somente assinantes
Chief Creative Officer R..n M....us Somente assinantes
Director criativo A..m Wh.....use Somente assinantes
Director criativo A...n H...is Somente assinantes
Writer A...n H...is Somente assinantes
Lead Designer E...t L..s Somente assinantes
Designer gráfico Vi....ia P...r Somente assinantes
Designer gráfico N...le D...on Somente assinantes
Editor C...os F...er Somente assinantes
Media Strategist M....ew A...ld Somente assinantes
Data Team Leader ..n C...sy Somente assinantes
Digital Media Campaign Manager Kh.....ile Ma....za Somente assinantes
Paid Search Specialist M...on At.....ry Somente assinantes
Data Analyst T...n .e K..k Somente assinantes
Digital Media Strategist J..n R...er Somente assinantes
Director de arte D..i Me....in Somente assinantes
Redator ..s H...en Somente assinantes
Senior Project Manager H...i T...tz Somente assinantes
Director de contas T...a H...k Somente assinantes
Global Chief Creative Officer D...i Va....en Somente assinantes
Chief Creative Officer, EMEA Jason Xenopoulos
Chief Creative Officer Ryan McManus
Creative Director, Art Director Adam Whitehouse
Creative Director, Writer Aaron Harris
Lead Designer Ernst Lass
Graphic Designer Victoria Peter
Graphic Designer Nicole Dalton
Editor Carlos Feyder
Media Strategist Matthew Arnold
Data Team Leader Don Clansy
Digital Media Campaign Manager Khanyisile Madikiza
Paid Search Specialist Mayson Atterbury
Data Analyst Tiaan De Kock
Digital Media Strategist Jean Rimmer
Art Director Dani Meneghin
Copywriter Nas Hoosen
Senior Project Manager Heidi Thietz
Account Director Tanya Horak
Client Keshia Solomons
Client Janine van Rensburg
Client Zimbini Peffer
Client Jacqui O’Connor
Client Lee Reitz
Global Chief Creative Officer Debbi Vandeven
Entrant Company VML SOUTH AFRICA
Idea Creation VML SOUTH AFRICA
Production VML SOUTH AFRICA
Production JANE SAYS DESIGN
5

MGM Grand Hotel & Casino - Play MGM

Real Vegas gambling, online in Jersey.

TituloPlay MGM
Agência
Campanha Play MGM
Anunciante MGM Grand Hotel & Casino
Marca MGM Grand Hotel & Casino

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Comprimento
EDITOR'S PICK
+1

Tesco - Unforgettable Bag

Re-use this bag. Saves you money. Saves our ocean.

TituloUnforgettable Bag
Agência
Campanha Unforgettable Bag
Anunciante Tesco
Marca Tesco

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Viral
Comprimento
Director executivo criativo G...am D..w Somente assinantes
Director criativo H..g T...g ..i Somente assinantes
Director criativo R....oy G...h Somente assinantes
General Manager .o ..u Somente assinantes
Director de arte A...in ..e Somente assinantes
Designer R...e K..r Somente assinantes
Redator ..n .i Somente assinantes
Redator S....ni K....ah Somente assinantes
Director de contas K....en L...g Somente assinantes
Account Manager E...ne .g Somente assinantes
Regional Director PR H..a Q....hi Somente assinantes
Corp Comms APAC H..a Q....hi Somente assinantes
Regional Corp Comms Executive APAC C...ic W...e Somente assinantes
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