| Titulo | Malaco secret candy compartments |
| Agência | King |
| Campanha | Malaco secret candy compartments |
| Anunciante | Malaco |
| Marca | Malaco secret candy |
| Posted | Novembro 2016 |
| Sector Empresarial | Doces |
| História | In Sweden, kids are only allowed to eat candy on Saturdays. So if Swedish parents crave sugary snacks during the week, they have to hide them from sight. A sweet opportunity for bonbon brand Malaco, which launched a collection of objects with secret candy compartments. Everyday items such as books, tin cans, clocks and even a globe were made with hidden candy caches. They were a huge hit with grown-ups. With kids, not so much. |
| Tipo de Mídia | Televisão |
| Director criativo | Frank Hollingworth |
| Redator | Hedvig Hagwall Bruckner |
| Director de arte | Lotta Ågerup |
| Supervisor de conta | Sunit Mehrotra |
| Account Manager | Lena Ivarsson |
| Planeador | Per Wilson |
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