Faber-Castell - "Picture or Drawing"

David The Agency

David The Agency São Paulo, Brasil

1574

Marca: Faber-Castell
País: Brasil

Anunciante: Faber-Castell

Titulo	Picture or Drawing
Agência	David The Agency
Campanha	Picture or Drawing
Anunciante	Faber-Castell
Marca	Faber-Castell
Data da primeira Transmissão/Publicação	2023 / 1
Sector Empresarial	Papelaria e material de escritório (estacionário)
Filosofia	A Faber-Castell campaign, created by DAVID São Paulo, has stopped traffic in Brazil. A series of OOH ads were spread across several cities, with the following question: “Picture or Drawing?” To show the efficiency of its EcoLápis Cor SuperSoft line, the brand invited artists to create paintings to show how art made with Faber-Castell products can be hyper-realistic. Photos of each painting were placed next to each other as a true test. The mission looks easy, but it can confuse a lot of people. That's what Faber-Castell found out after a poll in the streets. The poll highlights what only EcoLápis Cor SuperSoft are capable of: drawings so realistic they can be mistaken for photos. The campaign features 5 professional illustrators, including members of Ateliê Aberto, a virtual community created by Faber-Castell on Facebook for art lovers. Artists Pedro Lopes, Jader Ferreira, Will Costa, Sâmia Escorcio and Gustavo Assarian impress with their hyper-realistic productions. In all, 10 paintings were produced, which promise to confuse the public's mind. The campaign focuses on digital and OOHs (bus and subway shelters), which will feature art with a simple question prompting the public to guess whether it’s a picture or drawing. People will be able to share their guesses online at www.fotooudesenho.com.br, a website created for the project.
Tipo de Mídia	Interatividade
Comprimento	45 seconds
Global Chief Creative Officer & Partner	Pancho Cassis
Global COO	Sylvia Panico
Director executivo criativo	Edgard Gianesi
Director executivo criativo	Renata Leao
Director criativo	Guiga Giacomo
Equipa criativa	Guto Merino
Equipa criativa	Filippe Pacheco
Produção	Fernanda Peixoto
Produção	Ariama Pereira
Produção	Ana Beatriz Duarte
Edition	Silvio Figueira
Edition	Ava Silva
Account Management	Tom Gil
Account Management	Rodrigo Kozma
Account Management	Bárbara Maximo
Planning Team	Carolina Silva
Planning Team	Júlia Smidt
Planning Team	Aline Nunes
Innovation	Toni Ferreira
Innovation	Gustavo Nanes
Social Media Team	Angela Andrade
Social Media Team	Beatriz Azevedo
Media Team	Marcia Mendonça
Media Team	Renato Gabriel
Media Team	Mariana Tolosa
Media Team	Cibele Vilela
Media Team	Victor Santana
Global PR Director	Sandra Azedo
Director de publicidade	Flávia Giordano
Director de publicidade	Marcelo Vecchi
Director de publicidade	Illana Roque
Director de publicidade	Deyse Silva