Ian Armstrong
EX Client, CEO, Entrepreneur at Topaz One Ltd.
London, Reino Unido
TituloDragon Challenge
Agência
Campanha Dragon Challenge
Anunciante Jaguar Land Rover
Marca Range Rover Sport
Data da primeira Transmissão/Publicação 2018 / 2
Sector Empresarial Automóveis
História The Dragon Challenge was a perilous stunt staged in China to launch the New Range Rover Sport Plug-In Hybrid. To demonstrate the the performance and capability of the new vehicle, its driver not only ascended the treacherous 99 turns of the Tianmen Shan "Big Gate", but also the 999 steps up to "Heaven's Gate". The documentary-style film shows us incredulous commentators and the miraculous outcome.
Tipo de Mídia Branded Content
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Director criativo
Director criativo
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