HALE BERFIN TANOGLU TANOGLU

Hale Berfin Tanoglu is a passionate marketeer holding a Master's Degree in Communication Strategies and Pubic Relations. Berfin has a strong brand marketing background for various premium brands all over the world such as Perrier, Illy, Campari, Aperol and currently Royal Canin as a Senior Brand and Digital Marketing leader.

Throughout her 12 years experience in digital and brand marketing she has created and led numerous successful projects and campaigns bringing outstanding engagement, increasing the brand reputation and finally creating a sustainable brand image.

In 2017, working for Feel More Soft Beverages she succeeded in enlisting the products to the Turkish Starback and Caffe Nero's strand establishing an innovative and high end collaboration which elevated the brand and her motivation for further success.

The last year, working for Royal Canin she has launched a remarkable campaign for Responsible Pet Ownership bringing together celebrities,KOLs and stakeholders for a mini TV series, sponsored by BluTV. The out of the box project received 14 national and 2 international awards so far, bringing outstanding quantitative and qualitative results through impactful social messages.

Berfin has been in close collaboration with influencers. community and KOLs. She has worked for several countries in terms of management,PR and content marketing but also for online & offline event management.