Titulo | Maria |
Agência | Different |
Campanha | Pixel Portraits |
Anunciante | ACRA |
Marca | ACRA |
Posted | Fevereiro 2022 |
Sector Empresarial | Instituições, organizações não governamentais |
História | Starting with data about human trafficking, the campaign uses a very powerful visual expedient: pixelating some female portraits of woman victims of slavery in the same corresponding percentage of their dramatic situation: if 70% of victims are women, then 70% of their face has been pixelated. This will be the most effective way to witness the progressive loss of identity. |
Tipo de Mídia | Case Study |
Comprimento | |
General Manager | Luca Cavalli |
Chief Creative Officer | Francesco Guerrera |
Director de media | Fabio Rizzolini |
PR Director | Simone Contini |
Production Director | Giorgia Favaretto |
Director assistente criativo | Veronica Maggi |
Director assistente criativo | Roberto Ferrario |
Designer gráfico | Stefania Masiero |
Motion Graphics Designer | Federica Schirru |
Event Manager | Alessandro Rizzardi |
Production Manager | Diego Donetto |
Fotógrafo | Stefano Rosselli |