Samantha Marion
Director de media at DonerNorth
Toronto, Canadá
TituloThe Donated Commercial
BriefMore than 90% of Canadians support organ and tissue donation but only 32% are registered as organ donors. And with 4,400 Canadians awaiting an organ transplant, we needed to find a way to demonstrate the lost potential in organs left undonated after someone dies.This got us thinking, what else could be recycled and given a new life to get our message across? What about all those dead ads?So rather than tell people that their organs could have a second life, we showed them. We used donated parts from over 40 radio commercials to show potential donors that like these recycled ads, their organs could do so much more.We transcribed hundreds of old commercials to find the right words and phrases to build our message. The process was lengthy and labour intensive, but it created something that both said and showed the benefits of organ donation.
Agência
Campanha The Donated Commercial
Anunciante Canada’s Organ & Tissue Donation Community
Marca Canada’s Organ & Tissue Donation Community
PostedNovembro 2022
Sector Empresarial Doação de sangue, órgãos
História Canada’s Organ and Tissue Donation Community is an organization dedicated to promoting organ donation and enriching the lives of those in need of organ and tissue transplants on behalf of Canadian Blood Services.
Tipo de Mídia Televisão
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