Titulo | The Donated Commercial |
Brief | More than 90% of Canadians support organ and tissue donation but only 32% are registered as organ donors. And with 4,400 Canadians awaiting an organ transplant, we needed to find a way to demonstrate the lost potential in organs left undonated after someone dies.This got us thinking, what else could be recycled and given a new life to get our message across? What about all those dead ads?So rather than tell people that their organs could have a second life, we showed them. We used donated parts from over 40 radio commercials to show potential donors that like these recycled ads, their organs could do so much more.We transcribed hundreds of old commercials to find the right words and phrases to build our message. The process was lengthy and labour intensive, but it created something that both said and showed the benefits of organ donation. |
Agência | DonerNorth |
Campanha | The Donated Commercial |
Anunciante | Canada’s Organ & Tissue Donation Community |
Marca | Canada’s Organ & Tissue Donation Community |
Posted | Novembro 2022 |
Sector Empresarial | Doação de sangue, órgãos |
História | Canada’s Organ and Tissue Donation Community is an organization dedicated to promoting organ donation and enriching the lives of those in need of organ and tissue transplants on behalf of Canadian Blood Services. |
Tipo de Mídia | Televisão |
Chief Creative Officer | Lance Martin |
Director executivo criativo | Adam Thur |
Director executivo criativo | Rica Eckersley |
Director criativo | Jill Mack |
Redator | Jill Mack |
Director assistente criativo | Lynn Sparrow |
Redator | Lynn Sparrow |
Director criativo | Justin Turco |
Director de arte | Justin Turco |
SVP | Jennifer Dark |
Integrated Production | Jennifer Dark |
Vice President (VP) | Julie Riley |
Integrated Production | Julie Riley |
Audio Editor | Jon Lajoie |
Produtor | Jon Lajoie |
Audio Editor | Doug Groves |
President | Catherine Marcolin |
Vice President (VP) | Olivia Damiani |
Group Account Director | Olivia Damiani |
Supervisor de conta | Leigh McParland |
Account Coordinator | Kimberly Barton |
Vice President (VP) | Cherie Raymond |
Group Media Director | Cherie Raymond |
Director de media | Samantha Marion |
Empresa de design sonoro | Berkeley Inc. |
Music Creative Director | Jared Kuemper |
Tyler Young | |
Produtor executivo | Tyna Maerzke |