James Carnegie
Photographer/Creative director at JAMES CARNEGIE
Bournemouth, Reino Unido
Volvo's Human Powered series focused on people whose inspiring work and achievements reflected their own values. GB Paralympic athlete Lauren Steadman was photographed at a chilly open water lake within stones throw of the M25, Elite triathlete and ex-criminal John McAvoy on Surrey's Alps (Box Hill) and Britain's most-successful Olympic triathletes, Jonny and Alistair Brownlee training on their home turf in Leeds.

Lauren, it turns out, had a bit of a fear of open water. John brought along his ex-Prison mentor who had first noticed something unique within him and started his journey away from a life of crime to elite athlete. The Brownlee brothers I always enjoy working with but their dedication to eating at specific times will always remain a challenge on shoot days.

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