Rocío Serbluk
Senior Art Director at Hoy by Havas Group
Buenos Aires, Argentina
TituloUnbanneable Artists
Agência
Campanha Unbanneable Artists
Anunciante AB Inbev
Marca Budweiser
Data da primeira Transmissão/Publicação 2021 / 11
Sector Empresarial Cervejas, sidras
Legenda Emerging music solved copyright bans on streams
História Streamers are constantly banned due to music copyright, so Twitch created its own music platform for streamings called Soundtrack, but the stock within it is far from entertaining. So we signed up our record label, BudxRecords, as an official Soundtrack distributor to replace the generic stock with music from emerging artists. Thus, we legally solved stream bans while positioning the artists amont Twitch's users.
Filosofia Emerging music solved copyright bans on streams
Problema Streamers are constantly banned due to music copyright, so Twitch created its own music platform for streamings called Soundtrack, but the stock within it is far from entertaining.
Resultado We legally solved stream bans while positioning the artists amont Twitch's users.
Tipo de Mídia Interatividade
Comprimento
Mercado Argentina, Colômbia, Equador
Student
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Teacher

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