2degrees - "Baby Bonus"

TBWA Group New Zealand

TBWA Group New Zealand Auckland, Nova Zelândia

2132

Marca: 2degrees
País: Nova Zelândia

Anunciante: 2Degrees

Titulo	Baby Bonus
Agência	TBWA Group New Zealand
Campanha	Baby Bonus
Anunciante	2Degrees
Marca	2degrees
Data da primeira Transmissão/Publicação	2022 / 6
Sector Empresarial	Serviços de telefone móvel
Filosofia	Kiwi telecommunications company 2degrees worked with TBWA\NZ, to celebrate the next generation of their company following its merger with Vocus NZ in a truly novel way - by giving baby bonuses to the next generation of Kiwis born on 1 June 2022. The initiative aims to give some New Zealand families a head start in creating their own fairer future, a gesture that aligns beautifully with 2degrees’ purpose of Fighting for Fair. 2degrees welcomed the merger on June 1st with a humorous and heartwarming campaign, starring a group of babies in custom-made baby business suits representing the future of New Zealand. As they battle with phones, calculators and keyboards, we learn that the next generation of 2degrees is pledging to be the fairest yet, by supporting this next generation of Kiwis. Committed to helping their families start building a fairer future for themselves, the telco will put its money where its mouth is, granting all babies born on June 1st a share in 222,000 NZD in bonuses. The initiative represents the latest work for 2degrees by TBWA\NZ, who partnered on the launch of their Fighting for Fair brand purpose and platform, aiming to battle business and cultural unfairness for Kiwis via a range of campaigns that challenge the status quo. For this latest iteration, 2degrees worked with TBWA\NZ to assure New Zealanders that the merger would mean they were more dedicated than ever to their fight for fairness. The campaign made the most of TBWA\NZ’s FROM NOWHERE offering: a fully remote agency team working from across the globe on New Zealand clients. FROM NOWHERE’s creative partners, Ashley Wilding and Daniel Davison, took on the brief from their base in London, working on the project from end-to-end with the TBWA crew based in New Zealand. Dialling in remotely for the shoot, the team chose babies to be the stars of the initiative in order to drive home the ‘next generation’ aspect of the merger - as well as to bring a smile to all viewers’ faces.
Tipo de Mídia	Impressões colaterais e de marketing directo
Comprimento	45 seconds
Trilha sonora	Boney M \| Daddy Cool
Produtora	Revolver
Som	Factory Studios
Agency	FROM NOWHERE
Chief Creative Officer	Shane Bradnick
Creative Partner	Ashley Wilding
Creative Partner	Daniel Davison
Chief Executive Officer (CEO)	Catherine Harris
Group Business Director	Simon Mills
Diretor dos Negócios	Monique Seil
Account Manager	Maddie Smith
Planning Director	Josh Taylor-Dadds
Produtor	Jodie Hari
Editor / Motion Designer	Hayden Cook
Director de publicidade	Dave Pearce
Director de publicidade	Haley Featonby
Director de publicidade	Felicity Wyatt
Directing Collective	The Glue Society
Realizador	Pete Baker
Managing Director/Co-Owne	Michael Ritchie
Executive Producer/Partner	Pip Smart
Produtor executivo	Jasmin Helliar
Produtor	Cathy Rechichi
Director de fotografia	Geoffrey Simpson
Director de arte	Sam Hobbs
Wardrobe	Eliza Godman
Casting	Citizen Jane Casting
Pós produção	The Glue Society Studios
Post-production Producer	Scott Stirling
Editor	Gabriella Muir
Grade Artist	Andy Clarkson
Online Artist	Viv Baker
Fotógrafo	Derek Henderson
Agência de Mídia	OMD Sydney
PR Agency	Acumen