Juan-Sebastián Riaño
Equipa criativa at Paradais DDB
Guayaquil, Equador
TituloMy Own Story: Casa Dora
Titulo (língua original)Mi Propia Historia
Agência
Campanha My Own Story
Anunciante El Universo
Marca El Universo
Data da primeira Transmissão/Publicação 2020 / 9
Sector Empresarial Jornais, revistas e livros
História To get the message across, the newspaper investigated its oldest subscribers and the story of Dora Espinoza was chosen. She is in the early stages of the disease and reading is one of the main tools to slow its progress and keep her memory active. Thus, the newspaper launched an investigation of Dora's life and together with a team of journalists from the newspaper they produced a special personalized cover every day for a month, where every morning she received stories of her own life gathering memories from her own and her relatives and friends.
Filosofia Encouraging and maintaining the habit of reading helps to preserve the activity and cognitive functions of people with alzheimer's. Based on this solid conclusion from the ACE Foundation - Barcelona Alzheimer Treatment & Research Center, El universo -the largest newspaper in Ecuador- and Paradais DDB jointly developed an action to promote reading, within the framework of World Alzheimer's Day this 21st of September.
Tipo de Mídia Case Study
Comprimento
Director de publicidade
Director de publicidade
Director executivo criativo
Director criativo
Equipa criativa
Equipa criativa
Equipa criativa
Director de arte
Director de arte
Director de arte
Gráficos
Designer gráfico
Designer gráfico
Executivo de contas
Executivo de contas
Executivo de contas
Produtora
Som

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