N/A - "Irish Lady Products (15)"

TBWA\Dublin

TBWA\Dublin Dublin, Irlanda

2364

Titulo	Irish Lady Products (15)
Agência	TBWA\Dublin
Campanha	Irish Lady Products
Anunciante	N/A
Marca	N/A
Data da primeira Transmissão/Publicação	2020 / 8
Sector Empresarial	Higiene feminina
História	In response to Advertising Standards Authority of Ireland’s recent decision to pull Tampax’s ‘Tampons & Tea’ advert from Irish television, TBWA\Dublin has created its own brand of ‘Irish Lady Products’, in light of the complaints made by members of the public. The Tampax ad, which features a talk show host giving instructions on the correct way to insert a tampon, received 84 complaints. As a result, the ASAI pulled the advert on the grounds it had caused ‘widespread offence’. TBWA\Dublin’s response advert for ‘Irish Lady Products’ features a parody tampon pack with warnings that the product may cause ‘pearl clutching and disapproving glances’. The idea came from a frank video chat discussion among staff about the ASAI decision and what it says about the treatment and censorship of women in Ireland.
Tipo de Mídia	Viral
Comprimento	14 seconds
Account Manager	Aoife McCarthy
Director criativo	Dillon Elliott
Director criativo	Clayton Homer
Director de arte	Conor Marron
Redator	Matthew Moss
Redator	Blaise Hoban
Redator	Kerry Mahony
Social Media Expert	Amy Tumelty
Redator	Kerry Mahony
Agency Content Producer	Amy Tumelty
Motion Graphics Designer	Mark Murray