|Titulo||NBA – If|
|Campanha||NBA – If|
|Anunciante||ESPN x NBA|
|Marca||ESPN x NBA|
|Sector Empresarial||Equipamentos desportivos, eventos desportivos|
|Filosofia||Research with casual fans showed that an expected three-peat Warriors run was decreasing viewership motivation. But these perceptions were based on a hangover from previous seasons. Hardcore fans said the Warriors actually looked vulnerable. And the stats proved it. R/GA New York then noticed a pattern in how fans were expressing doubt. If the Raptors and Warriors meet in the finals, Toronto can win.|
|Tipo de Mídia||Integrated Media/360 Activation|
|Group Executive Creative Director||David DeCheser|
|Director assistente criativo||Simon Gibson|
|Director assistente criativo||Dan White|
|Director assistente criativo||Chris Parker|
|Group Creative Director||Marie Ronn|
|Senior Art Director||Jenny Brown|
|Senior Designer||Gabriel Towles|
|Design Director||Elizabeth Ferraro|
|Director criativo||Lucia Orlandi|
|Executive Strategy Director||Felicia Zhang|
|Associate Strategy Director||Aaron Harridge|
|Associate Director of Marketing Sciences||Clinton Wong|
|Senior Analyst of Marketing Sciences||Lauren Casella|
|Group Account Director||Nicolina Jennings|
|Director de contas||Gabriela Laguna|
|Executive Production Director||Jeff Skutnik|
|Produtor executivo||Matt Van Dzura|
|Director of Marketing and Communications||Kelly Harrison|
|Director of Business Affairs||Lynda Blaney-Smith|
|Sr. Manager of Business Affairs||Marrisa Burnett|
|Chief Marketing Officer (CMO)||Laura Gentile|
|VP Marketing||Emeka Ofodile|
|Senior Director of Marketing||Michael Kopech|
|Marketing Manager||Christina Ryan|
|Marketing Coordinator||Deontre Gray|
|Senior Media Director||Inna Kern|
|Director de media||Kimberly Aquilo|
|Director of Communications||Kristie Adler|
|VP of Communications||Amy Phillips|
|Agência de Mídia||Starcom MediaVest Group|
|Media Network Partner||Verizon Media|
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