Michael Kopech
Senior Director of Marketing at R/GA
New York, Estados Unidos
TituloNBA – If
Campanha NBA – If
Anunciante ESPN x NBA
Marca ESPN x NBA
PostedJulho 2020
Sector Empresarial Equipamentos desportivos, eventos desportivos
Filosofia Research with casual fans showed that an expected three-peat Warriors run was decreasing viewership motivation. But these perceptions were based on a hangover from previous seasons. Hardcore fans said the Warriors actually looked vulnerable. And the stats proved it. R/GA New York then noticed a pattern in how fans were expressing doubt. If the Raptors and Warriors meet in the finals, Toronto can win.
Tipo de Mídia Integrated Media/360 Activation
Group Executive Creative Director
Director assistente criativo
Director assistente criativo
Director assistente criativo
Group Creative Director
Senior Art Director
Senior Designer
Design Director
Director criativo
Executive Strategy Director
Associate Strategy Director
Associate Director of Marketing Sciences
Senior Analyst of Marketing Sciences
Group Account Director
Director de contas
Executive Production Director
Produtor executivo
Director of Marketing and Communications
Director of Business Affairs
Sr. Manager of Business Affairs
Chief Marketing Officer (CMO)
VP Marketing
Senior Director of Marketing
Marketing Manager
Marketing Coordinator
Senior Media Director
Director de media
Director of Communications
VP of Communications
Agência de Mídia
Media Network Partner

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