Titulo | NBA – If |
Agência | R/GA |
Campanha | NBA – If |
Anunciante | ESPN x NBA |
Marca | ESPN x NBA |
Posted | Julho 2020 |
Sector Empresarial | Equipamentos desportivos, eventos desportivos |
Filosofia | Research with casual fans showed that an expected three-peat Warriors run was decreasing viewership motivation. But these perceptions were based on a hangover from previous seasons. Hardcore fans said the Warriors actually looked vulnerable. And the stats proved it. R/GA New York then noticed a pattern in how fans were expressing doubt. If the Raptors and Warriors meet in the finals, Toronto can win. |
Tipo de Mídia | Integrated Media/360 Activation |
Comprimento | |
Group Executive Creative Director | David DeCheser |
Director assistente criativo | Simon Gibson |
Director assistente criativo | Dan White |
Director assistente criativo | Chris Parker |
Group Creative Director | Marie Ronn |
Senior Art Director | Jenny Brown |
Senior Designer | Gabriel Towles |
Design Director | Elizabeth Ferraro |
Director criativo | Lucia Orlandi |
Executive Strategy Director | Felicia Zhang |
Associate Strategy Director | Aaron Harridge |
Associate Director of Marketing Sciences | Clinton Wong |
Senior Analyst of Marketing Sciences | Lauren Casella |
Group Account Director | Nicolina Jennings |
Director de contas | Gabriela Laguna |
Executive Production Director | Jeff Skutnik |
Produtor executivo | Matt Van Dzura |
Director of Marketing and Communications | Kelly Harrison |
Director of Business Affairs | Lynda Blaney-Smith |
Sr. Manager of Business Affairs | Marrisa Burnett |
Chief Marketing Officer (CMO) | Laura Gentile |
VP Marketing | Emeka Ofodile |
Senior Director of Marketing | Michael Kopech |
Marketing Manager | Christina Ryan |
Marketing Coordinator | Deontre Gray |
Senior Media Director | Inna Kern |
Director de media | Kimberly Aquilo |
Director of Communications | Kristie Adler |
VP of Communications | Amy Phillips |
Agência de Mídia | Starcom MediaVest Group |
Media Network Partner | Verizon Media |