Titulo | Mr Humfreez |
Agência | TBWA Group New Zealand |
Campanha | Mr Humfreez |
Anunciante | ANZ |
Marca | ANZ Bank |
Data da primeira Transmissão/Publicação | 2019 / 8 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
Filosofia | Mr Humfreez by ANZ Bank is a household device that shows New Zealanders if their home is too damp or too cold. Instead of a plastic gadget, it’s a biodegradable device that doesn't require a power source. Mr Humfreez is scientifically calibrated to WHO guidelines for a healthy home. His hygroscopic horns are programmed to uncurl when humidity rises above 65%. Bespoke thermochromic ink on his face turns blue when the temperature dips below 18°C. |
Tipo de Mídia | Packaging, marcas e design |
Comprimento | |
Chief Creative Officer | Shane Bradnick |
Chief Executive Officer (CEO) | Catherine Harris |
Director executivo criativo | Guy Roberts |
Design Creative Director | Wiktor Skoog |
Director criativo | Ashwin Gopal |
Director criativo | Julian Andrews |
Director de arte | Watchara Tansrikeat |
Designer | David Correa |
Design | Ye Sul Elly Cho |
Design | Jim Shi |
Design | Ammar Ghazal |
Head Of Planning | Matthew Kingston |
General Manager | Kate Heatley |
Group Business Director | Ruth Coulson |
Senior Producer | Mark Paisey |
TV Production | Jodie Hari |
Produtor executivo | James Moore |
Realizador | James Solomon |
Head of Post Production | Blair Walker |
Chief Marketing Officer (CMO) | Astrud Burgess |
Head of Consumer | Matthew Pickering |
Senior Marketing Manager | Kimberely Smyth |
Marketing Manager | Kimberely Smyth |
Mac Operator | Laura Callan |
PR Managing Director | Angelina Farry |
PR Account Director | Ian Benet |
Produtor | Camillo Spath |