Banco Nacional De Costa Rica - "I just call to make an ad - Banco Nacional de Costa Rica - McCann San José"

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Titulo	I just call to make an ad - Banco Nacional de Costa Rica - McCann San José
Anunciante	N/A
Marca	Banco Nacional De Costa Rica
Data da primeira Transmissão/Publicação	2019 / 1
História	Banco Nacional de Costa Rica wanted to tell a young target to open a savings account. However, this audience does not consider saving as a daily or realistic practice in their lives, so the messages were only good intentions. It was time to talk with the example, to show young people that saving is a possibility, that it is not so complex and that even the Bank, (the biggest in Central America) is capable of doing it within its own campaign. This is how I Just Call To Make An Ad was born, an idea in which the Bank's call center was used to make live calls to the most popular radio programs among young people and deliver the campaign message without the need to pay for an announcement, thus giving the example that young people needed to hear.
Tipo de Mídia	Rádio
Comprimento	125 seconds
Creative	Kimbo Kevin Brenes