Keep America Beautiful - "I want to be a bench"

Pereira O'Dell

Pereira O'Dell San Francisco, Estados Unidos

7260

Titulo	I want to be a bench
Agência	Pereira O'Dell
Campanha	"I want to be" a bench
Anunciante	Ad Council
Marca	Keep America Beautiful
Data da primeira Transmissão/Publicação	2013 / 4
Sector Empresarial	Gestão e tratamento de resíduos
Legenda	recycle, ad council, waste, garbage, Keep America Beautiful
História	Did you know that your recycled plastic bottle could be transformed into a park bench? While much progress has been made in raising environmental awareness since the initial Earth Day, we are still a consumer-driven society that generates 250+ tons of garbage annually. With a vast array of new products and packaging infused into the fabric of our daily lives, the challenges are profound. In this spot we give garbage a voice. The “I Want to be” campaign educates and rewards people at the same time. Park and curbside bins come with a message reinforcing what people can gain if they recycle. The plastic bottles collected from the community/parks are recycled into a reward: benches made from the very same bottles.
Tipo de Mídia	Televisão
Comprimento	112 seconds
Mais Informações	http://www.kab.org/
Chief Creative Officer	PJ Pereira
Director executivo criativo	Jaime Robinson
Director assistente criativo	Eduardo Marques
Director de arte	Rafael Rizuto
Director de arte	Arnau Bosch
Redator	Earl Lee