Eduardo  Marques
CCO at Publicis Spain
Madrid, Espanha
TituloRecipe Receipt
Titulo (língua original)Receita na notinha
Agência
Campanha Hellmann's Recipe Receipt
Anunciante Unilever
Marca Hellmann's
PostedMai 2012
Sector Empresarial Maionese, ketchup, mostardas
História Hellmann's and agency Ogilvy Brazil came up with a novel way to  encourage consumers to use mayonnaise for more than just sandwiches. The brand teamed up with supermarket chain St Marche to install special software in 100 of its cash registers. This not only recognized when consumers bought Hellmann's but clocked the other items they were buying, and came up with recipes that combined several ingredients, printing them out on the till receipt. In the first month alone of the three month experiment, sales increased by 44%. 
Tipo de Mídia Viral
Mais Informações http://www.hellmanns.com.br/home/
Produção de som
Designer
Designer
Produtora Bossa Nova Films
Project Manager
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Director de arte
Director de arte
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Director criativo
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Group Creative Director
Worldwide Chief Creative Officer

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