| Titulo | Photographer |
| Agência | F.biz |
| Campanha | W.O.man |
| Anunciante | Maria da Penha Institute |
| Marca | Women’s Day |
| Data da primeira Transmissão/Publicação | 2018 / 4 |
| Sector Empresarial | Instituições, organizações não governamentais |
| Filosofia | he accusations of sexual harassment against women have increased all over the world. Movements and new outlets encouraged victims to break the silence, becoming news in the world media. Convicted and removed from their positions, household names have been taken ‘out of the game’ in a bitter defeat by ‘W.O.’. The initials, which mean winning because of the impossibility of a competition, reaches a new meaning in the campaign created by F.biz for the Maria da Penha Institute. Based on the concept ‘Every woman that speaks out is a victory’, the action is being released this Thursday (March, 8), International Women’s Day, on the internet and the main published media. The goal is to show that harassers lose by ‘W.O.’ when women speak out. The campaign both incentives women to speak out and invites them to demand from the public power a structure that is truly capable of protecting them and of punishing the aggressors. More police stations and specialized police officers are a few of the suggested changes. It is estimated that only 5% of the Brazilian cities have Specialized Police Stations for Women (DEAMS, in Portuguese). Many of the women’s police stations we have lack the necessary resources, and most of them are located in São Paulo, a state that has opened its first unit 33 years ago. Facing such reality, the women’s rights movements play a key role. IMP, for instance, fights domestic and family violence against women all over Brazil since 2009 through the Law 11.340/2006 – ‘Maria da Penha Law’. The disclosure of cases of aggression enables changes in behavior that have to reach society as a whole, from movie stars to regular people who fear facing a price too high for accusing their aggressors. |
| Tipo de Mídia | Imprensa e publicações |
| RTVC | Fernanda Moura |
| Creative Executive Director | Fabio Astolpho |
| CSO | Renata D'Avila |
| Creative & Content | André Batista |
| Adio Production | Antfood |
| CBO | Juliana Nascimento |
| Media | Luciana Prado |
| RTVC | Iara Demartini |
| Creative & Content | Armando Araujo |
| Motion | Wesley Martins |
| Retouche | Marcio Lima |
| CCO | Guilherme Jahara |
| Content Director | Renata Longhi |
| Creative & Content | Carol Rocha |
| Creative & Content | Pedro Maneschy |
| Creative & Content | Pierre Francisco |
| Creative & Content | Sérgio Klemtz |
| Photo | Brendan McDermid |
| Photo | Stephen Lovekin |
| Photo | Steve Eichner |
| Art Buyer | Izabel Abreu |
| Graphic Production | Jorge Gaglione |
| Final art | Elton Santos |
| Final art | Ricardo Martinelli |
| Reviewer | Eliane Arakaki |
| Reviewer | Renata Garcia |
| Reviewer | Ana Zolin |
| Planning | Caroline Ferraz |
| Media | Patrícia Azevedo |
| Media | Tiago Gomes |
| Marketing | Mônica Gelbecke |
| PR | Mônica Gelbecke |
| Marketing | Janaina Langsdorff |
| PR | Janaina Langsdorff |
| Approve by | Maria da Penha |
| Approve by | Conceição de Maria |
| Approve by | Claudia Fernanda |