André Batista
Creative Director at andrebatista.net
São Paulo Area, Brazil, Brasil
TituloDoctor
Agência
Campanha W.O.man
Anunciante Maria da Penha Institute
Marca Women’s Day
Data da primeira Transmissão/Publicação 2018 / 3
Sector Empresarial Instituições, organizações não governamentais
Filosofia The accusations of sexual harassment against women have increased all over the world. Movements and new outlets encouraged victims to break the silence, becoming news in the world media. Convicted and removed from their positions, household names have been taken ‘out of the game’ in a bitter defeat by ‘W.O.’. The initials, which mean winning because of the impossibility of a competition, reaches a new meaning in the campaign created by F.biz for the Maria da Penha Institute. Based on the concept ‘Every woman that speaks out is a victory’, the action is being released this Thursday (March, 8), International Women’s Day, on the internet and the main published media. The goal is to show that harassers lose by ‘W.O.’ when women speak out. The campaign both incentives women to speak out and invites them to demand from the public power a structure that is truly capable of protecting them and of punishing the aggressors. More police stations and specialized police officers are a few of the suggested changes. It is estimated that only 5% of the Brazilian cities have Specialized Police Stations for Women (DEAMS, in Portuguese). Many of the women’s police stations we have lack the necessary resources, and most of them are located in São Paulo, a state that has opened its first unit 33 years ago. Facing such reality, the women’s rights movements play a key role. IMP, for instance, fights domestic and family violence against women all over Brazil since 2009 through the Law 11.340/2006 – ‘Maria da Penha Law’. The disclosure of cases of aggression enables changes in behavior that have to reach society as a whole, from movie stars to regular people who fear facing a price too high for accusing their aggressors.
Tipo de Mídia Imprensa e publicações
CCO
Creative Executive Director
Content Director
Creative & Content
Creative & Content
Creative & Content
Creative & Content
Creative & Content
Creative & Content
Photo
Photo
Photo
RTVC
RTVC
Adio Production
Art Buyer
Graphic Production
Final art
Final art
Retouche
Reviewer
Reviewer
Reviewer
Motion
CSO
Planning
Media
Media
Media
CBO
Marketing
Marketing
PR
PR
Approve by
Approve by
Approve by

People related to this work

Anúncios relacionados

More Work

SEE ALL
1054 Gandhi

Gandhi

MARCA:
Detran SP
AGÊNCIA:
Artplan
1092 Freud

Freud

MARCA:
Detran SP
AGÊNCIA:
Artplan
1019 Liquor

Liquor

MARCA:
Detran SP
AGÊNCIA:
Artplan
1304 Fuel

Fuel

MARCA:
Detran SP
AGÊNCIA:
Artplan
1078 Duck

Duck

MARCA:
Detran SP
AGÊNCIA:
Artplan
1539 Kiss

Kiss

MARCA:
Detran SP
AGÊNCIA:
Artplan
1131 Remedy

Remedy

MARCA:
Detran SP
AGÊNCIA:
Artplan

Trending

Create a free Talent profile and become a member of AdForum

Get Started